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9 Inspiring SEO lessons from SEO thought leaders

This article was updated on August 6th, 2020 at 05:58 am

Lately while some argue that content is king, there are other s who preach SEO tactics like gurus and webmasters follow them like disciples.

Whether or not social media has caused the death of SEO as some say, SEO is still here and we all need to get going with it.

So let’s hear it from some of the world’s best SEO thought leaders on some wonderfully implementable SEO lessons and inspiring quotes.


1. Rand Fishkin – Rand talks on advanced On-Page Optimization in his whiteboard Friday video where he stresses on semantically connected words and phrases i.e. including not just the targeted keywords but also the connected words and phrases to the keywords. Block level optimization where every section should have the relevancy so the page is ranked better for the topic you are talking about. Adding good external reference links to the relevant sites which have potentially useful content which he says will put you into the echo system. Happiness of the visitors to the page matters since boosting the value the visitors are getting out of the page will eventually help improve the rank of the page. Content uniqueness and formatting is directly proportional to better ranking. Using media like pictures in the page relates well with the visitor giving better user experience.

2. Matt Cutts – Matt speaks on standing out and thinking out of the box. It is important to discover a niche for yourself that speaks volume and build a brand that says it all. Getting noticed just for your cool domain name like ‘’ rather than ‘’ is a reward in itself.

3. Dev BasuDev Speaks about ‘local SEO’ and advices to understand the ranking factors thoroughly, understand the process of citation source influence on individual industries and more importantly he asks to test again and again since local search always keeps changing.

4. Neil PatelNeil in one of the interviews talks about the importance of widgets and says they will continue to grow in popularity as long as their usability sustains. He stresses more on the importance of integrating social networks because he believes it turns website into a community.

5. Danny SullivanDanny has been quoted saying- “SEO is only not seen as rocket science BY THOSE WHO ALREADY KNOW IT”. I agree completely with Danny. SEO is not all that easy for amateurs who in the urge of getting it instantly pave way for black hat SEO techniques.

6. Jim BoykinJim in an interview when asked if quantity of links matters over quality says- “Link quality always trumps. Otherwise, I’d buy those 10,000 backlinks for $100 packages that I see in Google AdWords… and my job would be a lot easier”. It’s an important tip for bloggers to be mindful not to take short cuts for easy traffic and ranking.

7. Dave NaylorDave says– “My rule of thumb is build a site for a user not a spider.” He believes in creating websites and blogs for real internet users and not for search engines. The user experience and the content rules when your target is real world people.

8. Aaron Wall – Aaron wall talks about the real SEO being kept underground and says-“It is just like people writing about social media, but giving you a half-truth about how it organically spreads rather than mentioning what they really do to seed it…and where one rats out the next while selling himself to the highest bidder.” He believes gaining hands-on expertise in brand building and learning how to pay for traffic will survive in the long run as compared to people purely focusing on SEO.

9. Barry Schwartz – When asked about guest blogging and its role in SEO, Barry had this to say that he never guest blogged till date and really don’t believe that it has anything to do with SEO. He announces that beginners who talk about guest blogging for SEO do not understand Google.

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