Google launched its AdSense program in March 2003. It was initially named content targeting advertising. AdSense is a simple Pay Per Click (PPC ads) system that displays ads related to your site’s content. Bloggers or website owners get paid each time someone clicks on the AdSense ads on their site.
Due to its simplicity and ease, AdSense has emerged as a good source of passive income. Although it is free and simple way to make money by placing ads on your website, a blogger needs a lot of traffic to make money, which can be as high as a thousand unique visitors in a day.
So, if you are interested in making a little extra money, here are 10 ways to maximize your AdSense income.
How to Improve AdSense Income
1. Make Your Site Content Rich:
The key to increasing AdSense earnings is to increase traffic. And, the way to drive traffic to your website is to ensure that it has something meaningful and valuable for the visitor. Focus on providing problem-solving content if you want to increase your AdSense revenue.
2. Choose Keywords Wisely:
I would suggest that you do good research to pick keywords that have strong search volumes and will improve the rankings of your site on search engine results. This will make it easier for people to find your website.
3. Learn SEO Skills:
Mastering SEO skills will help you optimize your content, website and structure. This will increase your site’s search engine rankings and bring quality visitors to your blog. You can install WordPress SEO by Yoast to increase search traffic for your WordPress site.
4. Increase Site Performance:
Slow loading speed, lengthy URLs, missing meta description tags, images missing alt tags are some the common website issues that affect its performance. Use SEMrush to solve these issues.
5. Optimize Content for Mobile:
As of February 2017, mobile devices accounted for 49.7% of web page views worldwide, according to Statista. So, if you can make your website and content compatible with the smaller screen size of mobile devices, you will win over more visitors.
6. Keep the Website Design Simple & User-Friendly:
Design and hosting are the two most important aspects of a website that many bloggers neglect. Use a responsive, user-friendly design with easy navigation to attract more traffic from Google.
7. Pay Attention to the Positioning of Ads:
Putting your AdSense ad units at the right places encourages more clicks. To enhance visibility of ads, place them above the fold or on the sidebar, top left and footer.
8. A/B testing:
A/B testing, also known as split testing, is comparing two versions of a web page to see which one performs better. This can help you find the best variation to increase AdSense revenue.
9. AdSense Section Targeting:
To encourage more clicks on ads, it is really important to match the ads from advertisers to the users. Section targeting can help your website display relevant ads, based on the specific user.
10. Use Both Image & Text Ads:
I would strongly recommend you use both ad types. Image & text ads increase the CPM of your ads, a marketing term used to denote the price of 1,000 advertisement impressions on one webpage.
All these tips will only work if your website has something that adds value for the reader. So, first focus on creating unique, high-quality content for the site and then work on AdSense revenue.