SEO News
Latest SEO News & updates from Google and other search engines.
Using annoying popups, interstitials might reduce your chances to rank, says Google
You know those websites that have what they call “door mat” popups and stuff? I always thought they were super annoying. Like, you click on a search result, visit the page and all of a sudden, a giant annoying form pushes the whole content down and all you have is a newsletter signup form in front of you. And if I forgot [...]
Will You Lose PageRank with a 301 or 302 Redirect?
Well, PageRank is not anymore, but let’s call it “Domain Authority” for clarity sake. One question that gets asked repeatedly in SEO forums and Slack channels (Yes, there are a few) is about 301 and 302 redirects. Whenever there’s a site change, domain name switch, URL change or whatever, most SEOs recommend a 301 redirect. [...]
Is Click Through Rate an SEO ranking factor?
Click Through Rates or CTRs as they are called have been under the radar of many SEOs for a long time. Some time back in 2014-15, many tests and independent researches done to prove whether or not CTRs affect SEO performances directly. Some results said, yes, some said no. Here’s some good news finally. The ever so awesome Eric and [...]
The Definitive Guide to 75+ On-page and Off-page SEO Tips (Infographic)
In simple words, SEO can be defined as a technique that helps you rank high on search engine results pages. It is a process of optimizing your website for search engine through the means of keywords, URL structure, meta tags, alt tags, etc, which in turn, helps you to improve your brand’s visibility on search results. It also helps you to [...]
4 Ways My First Backlink Analysis, Changed The Way I Approached SEO
I’ve been working in the SEO industry for around a decade now. Over that time, I’ve been involved in every aspect, but with my background in writing (and that being my entryway into the industry), in more recent times I’ve generally found myself focusing more on the content side of the strategies. Importantly, this hasn’t been to [...]
Study finds that HTTPS/secure SSL does not help in SEO!
Google announced recently that it would be taking HTTPS/Security SSL as a ranking signal in it’s ranking algorithm and that websites with HTTPS/Secure SSL will have a noticeable advantage over websites with normal HTTPS versions. But a recent study done says this might not be true. SearchMetrics did a study on the impact of HTTP v/s [...]
A bigger problem than Google penalty or Bad SEO – “Negative SEO Extortion”
We’ve all been hearing about it for a while now – Negative SEO and rivals using it to take down competition. Looks like it has scaled up pretty quickly and spammers are using it as a full time job! There has been several recent incidents reported where competition hired some spammy SEO company to buy links to their competitor and [...]
How To Check If Your Robots.txt File Is Working Properly
Robots.txt file is used to let search engines know what file /directories to crawl and what not to. It is one f those simple things to do in SEO and many people ignore it, even today. Even though it’s easy to install, it can get confusing if you’re running a big website. Especially, figuring out if the instructions on your Robots.txt [...]
Google’s New Algorithm update will target more low quality queries
It doesn’t stop with a Penguin or Panda. Google’s Payday Loan algorithm that was “released” sometime around May 17th, 2014 has an update today. Matt Cutts confirmed this at the SMX conference today via this tweet. Payday 3.0 specifically targets spammy queries, versus spammy sites. (Note the difference?) What that means [...]
Your blog may be hacked, if you’re using All in One SEO Pack WordPress plugin
It was once an amazing plugin. Not any more. News reports claim that the once popular All in One SEO plugin has been compromised and experts have found it vulnerable to hacking attacks. Two privilege escalation vulnerabilities were discovered earlier this week that may affect any web site running it. Here are the details. According to Securi, [...]