Click Through Rates or CTRs as they are called have been under the radar of many SEOs for a long time.
Some time back in 2014-15, many tests and independent researches done to prove whether or not CTRs affect SEO performances directly. Some results said, yes, some said no. Here’s some good news finally. The ever so awesome Eric and Mark from Stone Temple Consulting discusses this topic in their video, once and for all. What did they find out? Well, watch the video to figure out. (Don’t go by the title btw)
Hint: It’s not as easy as black and white. ;)