Study finds that HTTPS/secure SSL does not help in SEO!
Google announced recently that it would be taking HTTPS/Security SSL as a ranking signal in it’s ranking algorithm and that websites with HTTPS/Secure SSL will have a noticeable advantage over websites with normal HTTPS versions.
But a recent study done says this might not be true.
SearchMetrics did a study on the impact of HTTP v/s HTTPS and found some interesting insights!
Here’s what they said.
No relationships have been discernible to date from the data analyzed by us between HTTPS and rankings nor are there any differences between HTTP and HTTPS. In my opinion therefore, Google has not yet rolled out this ranking factor – and/or this factor only affects such a small section of the index to date that it was not possible to identify it with our data.
So, does making your site secure help in SEO?
At least not now. It looks like (from the study) making your site secure with an HTTPS/SSL Security certificate has no impact on your site’s performance on search engine result pages.
However, this might be due to the fact that Google has’t yet rolled out the factor entirely. Or it’s a negligible ranking signal as of now.
Let’s see how this goes.