It takes time to perfect any skill. Trial and error is a better teacher than any, but still there are a few tips that can help you boost your marketing expertise and help you avoid some of the most common mistakes. In every marketer’s life, there should be a room for learning, trying new methods, improving and polishing online marketing skills. There is always something that we as marketers can do better.
I’ve gathered some quick tips that can help you become a stronger online marketer in just a few days. Don’t let the word “quick” mislead you. It’s true that you can apply them right away, but this doesn’t mean that they have a little value. Some of them may seem obvious, some you’ve already heard – but it’s always good to bring them to mind from time to time.
Marketers are the busy guys – with plethora tasks to take care of, they usually don’t have time to stop and grasp “the big picture”. So, here those few tips will help you take a break and revise all the marketing activities that you put so much effort into in your everyday marketing life.
1. Pay Attention
It’s important for any marketer to be up to date with the news from their niche. It is also crucial to know the audience inside out and be aware of the best channels to reach out to them. If you want to make your efforts bring the best results, you have to pay attention on many different levels.
2. Watch the News
The easiest way to appeal to a large audience is to offer content that is both engaging and relevant. Whether you prefer broad, well-respected news sources, partisan outlets, or highly specialized blogs, make sure that you’re up-to-date on what’s not only happening in your professional circle, but in the world around you. If there’s something you should be in the know about, set up a personalized Google alert to keep up on the latest news on whatever you like.
3. Know Your Audience
Zeroing in on your target demographic is one of the first things you should do when setting up a marketing strategy – especially online – otherwise you run the very high risk of getting lost in cyberspace. If you talk to the wrong people, it’s like you are talking to nobody. Each marketing campaign takes a lot of resources: time, money and people. Before you make anything go live, you have to make sure that you’re targeting the right audience. Otherwise, all your efforts will be a total waste.
4. Write to Help, Not to Sell
Users shouldn’t feel bombarded when engaging with your content. Great examples of this are the blogs powered by big businesses that produce genuine content that simultaneously reinforces the brand image. They create the content to educate, engage and help their audience, not to sell their products. Check out Quick Sprout’s blog, Xerox’s blogs or content that we create on the Positionly blog. You can find theresome of good examples of solid, quality and relevant content.
5. Find Your Voice
Don’t be afraid to get personal, and remember no to over-complicate things. Sounding like a programmed robot is the easiest way to turn away users online. Write to your strengths, it always helps to be casual, yet authoritative – a voice that you can trust but won’t complicate things with big words or superficial data. You are the one who should explain, showcase and intrigue the readers. The more valuable insights you give, the bigger and more engaged audience you will create.
6. Practice Writing Great Headlines
Even if you’ve spent days writing, editing and rewriting the perfect blog post, it will all fall flat on its face if there’s no headline to draw in the readers. You want to make sure that the headline is exciting without being misleading. A great and simple thing to keep in mind when writing headlines is to think, “what would make me read this?”. And this applies not only to blog post, but to press releases, email subjects or display ads that you use to spread the word about your brand.
7. Expand Your Brand
Connect all of your brand’s social media platforms and make them easily accessible on your website. Publishing across platforms is an easy way to reach a broader audience, but you should focus on the platform that your key demographic is the most active on.
Are you promoting a fashionable brand, have a mobile app or an online store? You can concentrate on Pinterest or Instagram, but remember that whatever platform you choose, do not leave anyone out. Find out how big brands use social media to communicate with their audience, thoroughly analyze how your competition is running their social media profiles, then plan and start your own brand building journey.
8. Keep Up
Starting is not the hardest part, keeping up is. Whatever activities you decide to take, whether it is running a company’s blog, promoting your brand via social media, using display ads, getting media coverage or guest blogging – you’ve got to be consistent.
Every activity should be planned and scheduled. It’s great that you know how to improvise and you can get great results by performing an ad-hoc activities. However, this is not a strategy at all. A marketer that has no long-term and short-term goals established is going to fail sooner than he has started his career.
All successful marketers plan their work in details. Make a calendar your next best friend. Plan smaller tasks at least one month ahead. Planning will give you a comfort that you control your own work and can predict the results. When you fail to keep a rhythm it will be much harder to keep up the good work.
9. Keep Track
There are a number of analytics platforms to choose from. Whichever one you go with, make sure you pay attention to what’s working for you in real time and that you know exactly what you want to measure. For instance, you can keep an eye on which types of headlines are leading to higher levels of engagement and where your referrals are coming from.
Depending on what information you’re looking for, you could try Hubspot and Marketo for measuring your inbound marketing efforts, Buffer or Hootsuite for social media management, Google Analytics, Mixpanel and KISSmetrics for website analytics, Basecamp or Trello for project management, Positionly or Moz for search engine optimization, Campaign Monitor or Mailchimp for email marketing.
Without professional tools, you’ll have a hard time to analyze and optimize your work. Gathering and understanding insights from your activities and building upon will help you refine your marketing tactics in the future. Without it you will not be able to grow as a marketer.