Blogging is the best way to build credibility, increase traffic to your website, boost search engine rankings and more. Consistent blogging helps in developing and maintaining relationships with current as well as potential customers. The benefits of blogging can be understood by the fact that 55% marketers accept that blog content creation is their top inbound marketing priority, according to statistics published by Hubspot.
WordPress, Blogger and Blogspot are currently the most popular free blogging platforms. Blogs are easy to set up and maintain on these platforms too. There is no need to have any prior knowledge of website design to own a great blog. However, free blogging platforms is not something you should opt for if you are really serious about blogging.
Makes You Look Like an Amateur
When you opt for a free blogging platform, you blog name will appear either as “yourname.blogspot.com” or “yourname.wordpress.com.” This reflects that the person who is writing the blog is a beginner or isn’t experienced. Visitors do not take such writers seriously. It is best to opt for paid blogging sites that allow you to choose a name of your choice. Thankfully, you can get rid of the “WordPress” or “Blogger” tag from your domain name by paying for your own custom domain. When naming the blog, make sure it is connected to the niche that you will be addressing and reflects the idea behind the blog.
Allows Limited Functionality
Blogging requires a huge amount of content creation. It can also include creating videos, illustrations or podcasts, infographics and more, and presenting them in the most alluring manner. A free blogging platform offers limited bandwidth, memory space and video time, which has a poor impact on the user experience. Even the theme selections and CSS functions are limited. This means you cannot control or beautify your blog to any significant extent. On WordPress, you can only download plugins to increase the capabilities of your website only if the blog is self-hosted.
Free Blogs Cannot be Monetized
The user experience on a blog is directly linked with its monetization potential. Since, users are unlikely to consider your blog credible or reliable at the first place, they are less likely to click on it. Moreover, advertising options are usually limited on free blogging platforms, which makes it highly difficult for the blogger to earn through ads on such sites.
You Might Lose Your Blog
Free blogging platforms require bloggers to follow certain rules and regulations. In case, the company finds any violation in the terms mentioned in the service agreement, even if it occurs unintentionally and unknowingly, they have the right to delete your blog without any prior intimation. After your website is terminated or suspended, it will become a little tricky to migrate your blogging website to a new platform.
I would recommend that you opt for a self-hosted platform, which might cost you, but will at least give you notice in case of a violation.
Needless to say, self-hosted blogs or paid blogging sites that look more professional and allow greater functionality, are the most stable and convenient options if you are trying to run a business or generate money from your blog.