An Epic List of 39 Content Marketing Tools For Marketers in 2017
The new age marketer is one of a kind. In many roles he plays, he’s an SEO, a blogger, a designer, a data scientist among many other things that makes him successful. With content marketing taking the center stage of today’s marketing efforts, here are some power tools, every inbound marketer must have in his/her arsenal. 1. [...]
10 New SEO & Content Marketing Tools Powered by Artificial Intelligence
At one point, we’d all joke around and poke fun at anyone who’d throw in AI and Machine Learning into their talks, just to make it sound authoritative. Those days are gone. Look around. AI is everywhere. It’s the future. Marketers can gain better insights into customer psychology by using big data to understand [...]
5 Ways to Reduce Bounce Rates on Your Blog
When a blogger is working hard to increase his/her blog’s search performance, what is the one thing that can instantly frustrate them? A high bounce rate! It is the percentage of single page visits or web sessions calculated by Google Analytics, which means the number of visits during which a person leaves the website or “bounces” [...]
5 Ways to Increase Repeat Visitors on Your Blog
A lot has been said about driving traffic to your blog posts, preventing a high bounce rate (can add hyperlink to the post on preventing a high bounce rate written in August) and more. But once you have driven people to your blog, how do you keep them there? For any blog to be a success you need loyal readers or what is usually called repeat [...]
5 Best WordPress Plugins for Increasing Social Shares
According to a Shareaholic report published by Forbes in 2015, with more than 31% of all referral traffic, which is the visits that come to a site from sources outside of its search engine, social media is the prime driver. Amidst all the social networking sites, Facebook, with around 2,000 million active users, was the supreme ruler. Integrating [...]
How To Reduce User Exits & Shopping Cart Abandonment in WordPress
User exits and Shopping cart abandonment are probably two of the main metrics that define failure for your website, both in organic traffic as well as revenue gen. With so many distractions going on, it is common for users to have multiple tabs open and not return to your website. For e-com sites built on WordPress, this is a challenge. Here’s [...]
A 14% Faster, Better Caching Plugin for WordPress – Breeze!
If you run a WordPress blog, I’m pretty sure I don’t have to explain what a caching issue is. Ever since Google suggested that page load times are important for SEO, there’s been a big wave of caching plugins in the market. Of course, there were some big players already like W3 Total Cache, WP Super Cache and the [...]
The Science & Art of Storytelling for Content Marketing
I remember when I was working with an agency in the Middle East, one of the things we strongly believed in was that everything is story telling. How well you know your listener and how interesting your story is to them, is all that matters. Just today, I found this amazing infographic on “The Art of Storytelling” by Marissa Sternberg [...]
Digital Marketing for Accountancy Practices
To people who have had little experience with digital marketing, it seems like a very chaotic industry, one where very little is set in stone and where everyone seems to be scrambling for the best possible results without much strategy. As such it may feel somewhat off-putting to accountancy practices which deal in cold, hard numbers. [...]
How to Approach SEO in 2017
Every year the SEO game changes – what was relevant in 2016 may not be considered good practice in 2017, which can make optimising your website a nightmare. For the everyday blogger with a basic understanding of how SEO works, searching for helpful tips on Google can be as daunting as moving to a country where you don’t know the language. [...]
How Page Load Time Affect Conversions on Your Website
By now you already know that page speed is an important factor when it comes to conversions and better user experience. Google has mentioned it time and again that it uses page speed in determining ranking for a website. Many studies have been done so far in determining how page speed affects search engine ranks for a website. (Source 1, Source [...]