An Epic List of 39 Content Marketing Tools For Marketers in 2017
The new age marketer is one of a kind. In many roles he plays, he’s an SEO, a blogger, a designer, a data scientist among many other things that makes him successful. With content marketing taking the center stage of today’s marketing efforts, here are some power tools, every inbound marketer must have in his/her arsenal. 1. [...]
How To Reduce User Exits & Shopping Cart Abandonment in WordPress
User exits and Shopping cart abandonment are probably two of the main metrics that define failure for your website, both in organic traffic as well as revenue gen. With so many distractions going on, it is common for users to have multiple tabs open and not return to your website. For e-com sites built on WordPress, this is a challenge. [...]
A 14% Faster, Better Caching Plugin for WordPress – Breeze!
If you run a WordPress blog, I’m pretty sure I don’t have to explain what a caching issue is. Ever since Google suggested that page load times are important for SEO, there’s been a big wave of caching plugins in the market. Of course, there were some big players already like W3 Total Cache, WP Super Cache and the [...]
The Science & Art of Storytelling for Content Marketing
I remember when I was working with an agency in the Middle East, one of the things we strongly believed in was that everything is story telling. How well you know your listener and how interesting your story is to them, is all that matters. Just today, I found this amazing infographic on “The Art of Storytelling” by Marissa Sternberg [...]
Digital Marketing for Accountancy Practices
To people who have had little experience with digital marketing, it seems like a very chaotic industry, one where very little is set in stone and where everyone seems to be scrambling for the best possible results without much strategy. As such it may feel somewhat off-putting to accountancy practices which deal in cold, hard numbers. [...]
How to Approach SEO in 2017
Every year the SEO game changes – what was relevant in 2016 may not be considered good practice in 2017, which can make optimising your website a nightmare. For the everyday blogger with a basic understanding of how SEO works, searching for helpful tips on Google can be as daunting as moving to a country where you don’t know the language. [...]
How Page Load Time Affect Conversions on Your Website
By now you already know that page speed is an important factor when it comes to conversions and better user experience. Google has mentioned it time and again that it uses page speed in determining ranking for a website. Many studies have been done so far in determining how page speed affects search engine ranks for a website. (Source 1, Source [...]
3 Best Alternatives to MailChimp Email WordPress Plugins
Email is without doubt one of the best marketing channels that has stood the test of time. I’ve heard people say that email is dead and most email they get today is spam. Agree but email is not dead. Well, just like any other marketing tactic, if you keep continuing the same old practices with no innovation or change, your channel is [...]
How to Create Viral Videos Easily
There is no denying the fact that videos have become an integral part of a digital marketing strategy. Video is a popular form of content for internet users, whether they watch it on YouTube, Facebook, Twitter, Snapchat, WhatsApp or any other platform. This belief has been reinforced from time to time through several researches and studies, [...]
How to Make Money Writing Blogs, Working from Home
According to facts published by Writtent, around 7 million people publish blogs on blogging websites and 12 million write blogs using their social network profiles. If this hasn’t convinced you yet about whether writing blogs can make money for you or not, you should know that more than 80% of US online consumers trust information and advice [...]
Starting Blogging for First Time? 10 Tips for Budding Bloggers
Blogging has become a wonderful medium to express your thoughts on a variety of topics and take them to the international audience with the click of a button. The fact that everyone wants to write but not everyone is able to write on a consistent basis makes it quite difficult to project the number of active blogs that exist today on the World [...]