8 SEO Techniques to Improve Your Local Ranking
With the rapid increase in competition, it is becoming more difficult for businesses to stand out and improve their local rankings. The recent move by Google go from 7 to 3 listings in the local pack, and the increased number of ads in the local space have led to a fiercely competitive environment. This means that your SEO has to be on point [...]
Importance of Learning Customer Journeys For Effective Marketing
Learning your customer’s journey is quite important as their journey will tell you the sort of people they are. You will learn how they have become the consumer you want buying from your business, and you will find it quite simple to ensure that there are many different ways that you are influenced by their journey. This article will [...]
The Demise of PageRank: What do we do now?
Well, it depends on who ‘we’ are. If you own an online business, sit tight and don’t despair – your SEO consultant has probably got more than a few new strategies already devised. It’s what they do – after all – they pull rabbits out of magic hats. At least, that’s what it seems like. On the other hand, if you’re [...]
Using annoying popups, interstitials might reduce your chances to rank, says Google
You know those websites that have what they call “door mat” popups and stuff? I always thought they were super annoying. Like, you click on a search result, visit the page and all of a sudden, a giant annoying form pushes the whole content down and all you have is a newsletter signup form in front of you. And if I forgot [...]
10 Accurate SEO Rank Tracking Software For Internet Marketers
SERPs tracking is one of the essential elements for SEO and a key part of internet marketing. It is pretty important for each blogger and SEO professional to keep track of how your website positions change in response to internal and external changes. One of the most common errors that bloggers and website owners do is they don’t include [...]
How to find pages generating most organic traffic on your website?
Let’s say you have a bunch of keywords you are ranking for and want to know which pages from your site are ranking against each of them. What do you do? You can run to Google Analytics (assuming everyone is using it). It will show most of what you are looking for. Click through to Behavior > Site Content > All Pages and it will [...]
Promoted User Posts Are Coming to Reddit. But You’ll Like Them!
Ads and Reddit never go together. Never did. Of course, there were Reddit Ads, but that was a very sidelined effort that had it’s own restrictions. But, come August, Reddit will welcome marketers to bid on user posts, that’s right. According to Ad Age, On August 4, Reddit will debut a new ad offering called Promoted User Posts, [...]
Will You Lose PageRank with a 301 or 302 Redirect?
Well, PageRank is not anymore, but let’s call it “Domain Authority” for clarity sake. One question that gets asked repeatedly in SEO forums and Slack channels (Yes, there are a few) is about 301 and 302 redirects. Whenever there’s a site change, domain name switch, URL change or whatever, most SEOs recommend a 301 redirect. [...]
Is Click Through Rate an SEO ranking factor?
Click Through Rates or CTRs as they are called have been under the radar of many SEOs for a long time. Some time back in 2014-15, many tests and independent researches done to prove whether or not CTRs affect SEO performances directly. Some results said, yes, some said no. Here’s some good news finally. The ever so awesome Eric and [...]
What are some good questions to ask for a SEO Job Interview?
Finding the right SEO candidates has gotten tough through the years. There’s been so much change happening in the last couple of years in the SEO industry that finding someone talented, updated and with the right attitude has become really tough. Interviewing has gotten tougher as well. I’ve had instances where the candidate corrected [...]