A lot has been said about driving traffic to your blog posts, preventing a high bounce rate (can add hyperlink to the post on preventing a high bounce rate written in August) and more. But once you have driven people to your blog, how do you keep them there? For any blog to be a success you need loyal readers or what is usually called repeat customers. The key to turning a first-time visitor into one who keeps coming back for more is to offer value through the content that you post. This does not mean that every post should be educational, humour has its own value and more likely to go viral.
If you can’t attract first-time visitors to repeat their visits, you will constantly be working on ways to market your blog and increase its online visibility. Engaged visitors will spread the word about your blog among their network, helping increase traffic to your blog. And if you blog is related to your business, it could well mean increasing profits too.
Here are some ways you can attract repeat visitors.
5 Tips to Get Repeat Visitors on Your Blog
- Turn Your Blog Post into a Brand:
Every blogger desires that kind of authority in the online space, where a reader looking for an answer to their query turns to the blog instead of Google. Such authority is developed by means of quality content, where every blog post is to the point and specifically written to provide valuable information on a particular topic. However, other than the content, the design and overall look of the blog also plays a significant role in sustaining readers. A blog with a logo that is looks professional lend credibility to the writer, making them appear more informed and updated, as compared to a blog post that seems right out of a template or uses dull colours. Keeping this in mind, you can easily turn your blog post into a brand. You can read more about this here.
- Use Different Ways to Help:
Don’t keep your text plain and simple. Use different creative writing methods like How tos, listicles, interviews, ppts, etc., to make the information interesting. You can also add valuable links, tutorials and guides to add value to your post. You need to understand the fundamentals behind why a reader sticks to a website. It is because, if at first, the blog was able to give a helpful answer for a small query, it assures the reader that the website will also take care of a bigger query in future.
- Stay Updated:
Do you expect a reader to ever click on a website if it says that it was last updated on May 15, 2012? The content could be evergreen but don’t expect your blogs to be timeless as well. You can add new dates to your blog or even remove them completely, replacing them with current information. Even in your posts, while mentioning statistics or research, stay as contemporary as possible and update the numbers at a later date if newer figures are available.
- Don’t Underestimate the Power of Emailing:
This is the best way to communicate with first-time visitors. There are tools, like Sleeeknote, for adding Popups or Slide-ins, with which you can collect email addresses of visitors to your blog or website. Use those email addresses to send readers links to your new posts or product pages and more.
- Play with Social Media Profiles:
Social media profiles on sites like Facebook, Twitter, Google+ and Pinterest are indeed the best way to promote your content. If the person visits your blog or website, likes your content and starts following you on a social networking site, he/she is likely to return to your blog, since they will constantly be aware of new posts and promotions.
So, go ahead and let your creative juices flow. If you aren’t always free to update your blog, get someone else to do but definitely post regularly to keep the interest alive in your blog.