Everyone wants to drive traffic to their website. But why is this traffic so important? The simple answer is that each visitor to your site represents a business opportunity. Therefore, the larger the numbers, the more opportunities for you to capitalize on. It an important indicator and driver of business growth, especially for a small business, says an article on The Huffington Post.
Checking on the traffic is one way to ascertain how well your marketing efforts are working, in terms of generating more leads, increasing conversion and getting more customers.
5 Ways to Increase Traffic to Your website
So, having established the need to drive traffic, here are 5 things you can do to achieve just that.
It’s Time You Get Social
According to Rand Fishkin, the first rule of increasing traffic to your website is to reach out to the right audience, people who are most likely to use your products or services. You just need to find out where your target audience is online and what are they doing while they are there, their interests and their needs. For this, the best way is to build a relationship with them through social media, forums, networks and groups. You can promote blog posts and other useful content on your website via social media, driving your social media followers to your site. Add hashtags to posts that promote your web pages to extend your reach further.
Start Answering Questions on Quora
As a blogger, if you are looking for a perfect way to demonstrate your knowledge and expertise, while driving traffic to your website, Quora is the platform. On Quora, you can help people with their problems in the purest form of expressions, that is Q&As. On this platform, people ask questions on issues they are dealing with, which gives you the opportunity to provide solutions for these issues through your business offerings, explaining how they can help. You can also provide a link back to a page on your site that offers the best solutions. Doing so will also pitch your business as a thought leader in your respective industry.
Focus on Long-Tail Keywords
In a recent article, Neil Patel stated that long-tail keywords account for 70% of all web searches. This means that if as you’re not targeting such keywords as part of your SEO or paid search strategies, you’re likely to miss out on opportunities to drive traffic to your website.
What makes long-tail keywords desirable is the fact that they give a business better chances of ranking higher on search engines for queries specific to their products and services, unlike short-tail keywords, which have a hard time getting high rankings on search engine results pages. And we all know that higher ranking means more traffic.
Start Email Marketing
Want to stay in touch with your consumer, no matter what? Shake hands with email marketing. This is a great way to stay connected, while offering updates on the latest happenings in your business and the industry at large. It also is a good way of making people away of promotional offers.
However, e-mail marketing can also be used to provide useful information and links to pages on your website, blog posts and landing pages, which will only increase traffic to your website. Just make sure you don’t overload the target’s inbox with pushy emails.
Take Advantage of Guest Blogging
Yes, guest blogging is not dead. Guest blogging on a reputable site is still a potent way to increase traffic to your website. However, the standards have changed dramatically in recent years. These blogs have become more focused on high-quality, original content, without any spammy links, ever since Google has modified its algorithms to weed out low-quality content and spam, according to an article by The Hoth.
Other than posting content on other blogs, you can also invite people from your domain to guest post on your site, which could attract new readers to your site.
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