If you are a regular reader of my blog posts, you might have noticed that I have something new to say almost every day. The fact is that frequent blogging is a powerful tool. Don’t take my word for it, check out these statistics. According to marketing statistics published on HubSpot in 2015, B2C companies that published more than 16 blog posts in a month received 4.5X more leads than companies that published 0-4 monthly posts. Yes, there is a steady positive correlation between the number of posts and traffic.
Many bloggers procrastinate blogging, leaving it for later, without realizing what they are missing out on. WebMD, in 2014, published that one in five adults tends to procrastinate, which is perfectly normal human behavior. However, the article also explained that the reason we delay doing things is that we find them difficult, boring, time-consuming or lacking in meaning for us. Many also put things off because they want to avoid things that are less than pleasant. Future repercussions don’t seem tangible, even if it means losing traffic.
A major reason why bloggers put off writing is that they feel that they have nothing unique to contribute at present, or they are facing writer’s block, when it comes to coming up with fresh ideas.
However, the power of daily blogging cannot be underestimated, even for the writer. It helps develop clarity in communication, while helping the blogger learn discipline. With regular blogging, you will be able to discover your own unique inner voice, which can help you stand out from the millions of other bloggers online.
If you are still looking for motivation, here are some things that can help.
Stay in Research Mode all the Time
As I already stated, the lack of ideas could be a major reason why bloggers procrastinate writing. It is for this reason that it is important to keep your eyes and brain open all the time. Keep a small journal or notebook, or even a folder app on your phone, handy to avoid missing out on any idea that might suddenly strike you.
Read, Read, Read
It is said that you have to be a good reader in order to be a good writer. No matter how much experience you gain in your writing career, it is always advisable to treat yourself as a novice, remaining constantly hungry to learn more. Reading a book by your favorite author or reading interesting stuff online will increase your concentration and will bring even a lethargic mind back to an active state.
Blog What You Love
Anthony Robbins once said, “People are not lazy. They simply have impotent goals. Goals that do not inspire them.”
I totally agree with the fact that things can become extremely easy if you write about topics that inspire you. It will help you create posts that you love, which will ultimately translate into quality and satisfaction.
Use an Editorial Calendar
It can happen that you wake up completely clueless about what you should write about that day. It can take hours for you to settle on a blog idea and expand the idea. To avoid such a situation, it is advisable to plan out the posts in advance, probably a month at a time. This can be accomplished by creating an editorial calendar that will help you stay organized and diligent with the flow of content.
Keep Backup Posts
“Blogger’s block” is a term that every blogger is familiar with. To avoid missing a deadline just because your brain wasn’t able to produce the content on time, have backup posts planned for those not-so-productive days.
What are your tips to keep motivated and blog daily?