How Sephora Embraces Social Media In Its Digital Marketing Strategy

Sephora is a brand that has constantly evolved and embraced new technologies as they came along. They had recently revamped their website to bring in a seamless integration of social, mobile and in-store activity.

In this interview, Julie Bornstein SVP Digital at Sephora shares with Brian Sollis, the importance of social media and delivering a holistic digital and IRL experience in marketing.