At this point, it’s simply a fact—your brand needs to have a social media presence. Almost your entire audience will be found online, so any digital marketing strategy that doesn’t include social media is ignoring a massive opportunity for being discovered—and discussed.
But, of course, social media is only worth your time if you get a return on your time investment. In other words, if you’re posting consistently but only getting minimal engagement, it may be time to rethink your strategy.
Luckily, there’s a simple way to do that: make your content visual. It’s a known fact that visual posts on social media get more than 40 times the engagement of non-visual posts.
But if you’re not a photographer or designer, how do you make your content visual? Here are 8 easy-to-use visual content tools for social media—no art school degree required.
There are so many social media tools at your fingertips—you simply need to check in with your app store. WordSwag is an app to simply get a written message across by making it visual. Just pick from one of their existing templates, or upload your own photo. Then, you can add words to make it something that resonates with your audience, and share on any social media platform.
Whether or not you’re a natural photographer, CameraPlus can help you achieve top-quality photos for Instagram and other platforms. This intuitive camera app adds many more shooting features that may not come with your phone’s camera, such as different shooting modes, a photo flashlight, and digital zoom. It also lets you improve your images’ clarity and allows you to share photos on social directly from the app.
3. Google Fonts
A simple way to update your social media content to visual is to add some striking typography. Google Fonts is an online directory with thousands of fonts to choose from in all different categories and styles, from traditional serifs to handwriting. Download a font to use on a graphic, or pick a new one to refresh your website. And, since this directory is open source, you can update and improve fonts as you go—and benefit from others’ new additions and improvements.
Infographics are an awesome way to make your marketing strategy more visual—and 41.5% of marketers believe them to be the type of content with the highest engagement. With Canva, making any infographic or other image—from business cards to email headers—is simple. The online tool lets you quickly drag and drop objects to put together the visuals you want. The best part is that it’s designed for marketers with zero design background. You can simply use their templates to create exactly what you want, through simple tweaks of color, font, images, etc.
Matching colors perfectly is tough—even for those of us with 20/20 vision. With this Chrome extension, you can easily pick out a color from a webpage or online image and save the color codes, so you have the exact color you want for the future. This is a great tool for picking out colors from your website and logo to use in your various pieces of visual content.
Sometimes you don’t simply need to match one color—you need recommendations for an entire color scheme. Whether you’re putting together an infographic and needing to pick a color story or even choosing which colors to incorporate into your logo, you want to pick colors that go together and fit with your overall brand. Pictaculous lets you upload an image, and then it gives you custom recommendations based on the image—i.e., it puts together an entire coordinated color palette for you. No need to second guess whether you’ve chosen shades that work together!
7. Pixlr Editor
Photoshop is an extremely useful tool, but you can’t deny that it’s expensive—especially if you’re not a designer, photographer, or individual who will use it to its full potential. Pixlr is an excellent alternative. It’s a free, easy-to-use online photo editor that allows you to edit images from anywhere. You can upload photos or simply edit them from a URL, and do everything from adjusting the brightness and clarity to adding type.
Finally, no matter what industry you’re in, you’re probably going to need some stock photos. The internet is great for finding hundreds of thousands (if not more) of pre-existing images that are much better than anything you could take on your smartphone. Unfortunately, a lot of those come with a hefty price tag. But thankfully not images from Unsplash, a free online database for beautiful, high-quality stock photos. Use them on their own, or crop and layer them under typography for a top-notch Instagram share—no attribution needed!
Each of these resources is intuitive and simple to use—no impressive design background required. All you need to start making your content visual is a little bit of time, vision, and the proper tools. And once you’ve switched to a visual-forward strategy, you’ll start to see an increase in your social media engagement in no time!
Author Bio: Ryan Gould is the Vice President of Strategy and Marketing Services at Elevation Marketing, a B2B marketing agency. Ryan helps medium and large brands improve sales and market share by developing integrated marketing experiences distinguished by research, storytelling, engagement and conversion.