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WTF is a “High Quality Site”, Google?

This article was updated on August 6th, 2020 at 05:58 am

If you have noticed Google’s official blog or press releases, you will notice that they keep repeating certain phrases time and again, never really bothering to explain what exactly it means. They sure give you hints and pointers but never the beef. It looks like “High Quality Content” tops the charts of the most used phrases from Google.

WTF does high quality site mean, after all?

wtf-googleWhile all of us (website owners and webmasters) are striving to create amazing content, trying to keep readers interested, Google comes along and says “Make it high quality, or you’ll lose them!”

“Hello…what do you think we were doing all this while?”

Of course, everybody wants to make good websites and we don’t like bad websites. But its an effort and a process. While we appreciate your good will and support, why do you have to keep everything vague?

Example: When you say “over optimization” could be a problem, why don’t you say – scoring an A+ on Onsite Optimization can be detrimental?


When you say “Provide content that gives users a reason to visit, and return, to your site.”…why don’t you say – A back button hit from your website straight back to the serps within the Xth second means a negative point?


When you say “Make sure your page layout don’t compromise the content quality”…why don’t you say – Don’t use more than 25% of your website real-estate for ads?

Makes more sense, right? Helps novices create better sites right?

But no. You never say things in black and white. You make it vague so that we creep in the dark and tumble down. FYI, Quality is always measured and there is always a standard for comparison. Here, all we have are vague words thrown at us.

Well, thank you for the tips on making “high quality sites”. That was helpful indeed. No really.

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