With google churning up new modifications to its algorithm on a regular basis, it’s impossible to predict a single solution to drive up your ratings. As we get comfy with the rules, Google is more likely to flip the switch, turning our strategies upside down, leaving us bewildered wondering what went wrong.
But what are the absolutes that do not change?
For starters, blogging features a diary type chronology of events with links to other articles, websites or media. There could be a million reasons why we blog. It could be,
- To build trust amongst our clients
- To position your brand as an expert in a competitive field
- To share the latest updates in news with your followers
And then there are folks who use their blogs to gain value through SEO.
Here are 6 ways blogging helps SEO and bring value to your brand:
1. Good Content
Google loves content. Fresh content.
Search engines like Google and Bing are out on the prowl to offer quality web pages as results. If your blog is updated quite often with fresh, unique and neatly written content, it’s more likely that Google spots it and improves its ranking as needed.
Here’s the deal, users love content that relates to them. If your blog provides a process to clear the dilemma they reach out to google for, they are more likely to follow your other contents.
As a blogger, your responsibility lies in creating content which builds relationships with the users, maintain a stature as an expert in your field and most importantly, convince Google to up your index rankings.
So keep churning quality content and let your blogs work their magic.
Bah humbug! Not this again!
SEO guys have messed up this awesome technique of optimization. Well, it’s fair to think that backlinking is liable to get you a slap on the wrist from Google, but it can do good to develop relationships with other websites and brands in the right way.
Foremost, if you do pay for your link, ensure that you add in nofollow designation, or else you will be penalised.
And stick to websites that fit your blog’s persona. You are likely to get a ding from Google should its crawlers spot entirely different websites linked to yours.
Finally, quality links from reputed websites are likely to gain you Google’s ranking favours, provided you are smart about it.
They used to rule the roost. Now they don’t.
Google’s algorithms have been tweaked to punish those who stuff keywords into their blogs and websites. It’s more about longtail keywords and phrases that a user is likely to search for that matters.
As a SEO service provider based in San Diego, we believe customers search for queries to solve the dilemmas they face in their everyday lives. The last thing they need is a heavy keyword riddled article.
Provide solutions for the users who bang at your door.
They are looking for answers that can enrich their lives, and not a million keywords.
4. Guest Blogging
Nope. Not dead.
If implemented alongside the benefits we have recommended above, Guest blogging can get you some amazing results of SEO to your blog. For this to work, you have to remain vigilant and screen aspiring guest bloggers for their motives, quality of their content and their skills in SEO.
By following Google’s guidelines, the guest blogs from a well known source is likely to boost traffic to your blogs.
Social media, if utilized the right way can boost the SEO of your website. As you add Facebook, Google+ and other social media sites to your website, the search engines can link them to your site as users search for your blogs and services.
James Is A Positive Thinker And A Writer. He Loves To Write Inspiring Tech Facts. On Who Loves To Share His Blogging Knowledge And Experiences.