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Block Ads Within Your AdSense Account Effectively

This article was updated on August 6th, 2020 at 05:58 am

Sometimes, ads showing up on your AdSense account can be inappropriate or wrong that you want to block them. AdSense ads (both display and text ads) always provided ways to block domain names from the advertiser’s list.

Today, the Ad blocker tool has grown into a full fledged one where a publisher can block ads based on various criteria and even common categories.

The AdSense team provides in-depth detail into how the blocking functionality works, along with some common myths dispelled.

Myth: The ‘Allow and block ads’ tab of my account is the only place I can block ads.
In addition to blocking ads via the AdSense interface, you can install the Google Publisher Toolbar to block ads while viewing your pages in a Chrome browser. The Publisher Toolbar is a Chrome extension that lets you view up-to-date information about your AdSense account, offers an overview of your earnings and performance, and provides ad overlays with in-page reporting. For more details on this new Chrome extension, visit the Inside AdSense blog post.

Myth: Because the ad is an image or rich media, there’s no way to find the destination URL without clicking the ad and violating AdSense policy.
As a publisher, you have a few options when trying to find out which URL you want to block:

  • If you’re using Chrome, install the Publisher Toolbar extension mentioned above, which allows you to block ads as you’re seeing them on your site. 
  • In your AdSense account, you can opt into the Ad Review Center where you can see all of the ads shown on your site, including text, image, and rich media ads.

Myth: I don’t see any ads in the Shown Ads tab of the Ad Review Center, but I see ads on my site. The Ad Review Center doesn’t work!
The Ad Review Center is a tool that allows you to review individual ads and choose whether or not to let them be displayed on your pages. Ads in the Ad Review Center have shown within the last 30 days. If your site has not shown any ads within the last 30 days, no ads will show in the Ad Review Center. Also, if you have very low traffic on your site, you may not see ads in the Ad Review Center. After you’ve submitted the request to opt in to the Ad Review Center, please allow 24 to 48 hours for ads to begin showing under the Shown Ads tab.

Find more from the AdSense folks here.

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