Creating an editorial calendar is probably the first step in planning your content marketing mix. An easy task, we all skip just because it takes time to plan well.
Planning is really important in social media marketing but I’m personally not a fan of going according to plans. Planning is good but you got to improvise on it based on trends and circumstances, or it gets stale. One could plan one year ahead, but there should also be space for improvisation.
Well, the amazing folks at Distilled, have a great post on creating editorial calendars for content marketing here.
The article talks about why content marketing is important, the process and the problems to anticipate while creating one. To add to the article, personally I think there could be the following points considered as well.
Keep spaces for trend based articles
This is a good strategy to make sure that you don’t miss out on any latest news. While a steady flow of quality articles are necessary, you need to pep it up a bit with some recent news/trend based articles as well. Because most of the articles you’ll be writing are planned well in advance, they might not reflect the new trend or even might be obsolete.
Keep a watch on frequency of posts
Looking at it from a search engine perspective, frequency of posting is equally important as quality. While scheduling your editorial calendar, make sure that you have a steady flow of articles coming in at every point of time without any pause. From what we’ve learned, Google places a good amount of importance and authority on frequency and variety of articles. Keep that in mind while planning your calendar.
Check out the post here.