Social Media

Are we feeling Social Media Fatigue? How to Bounce Back


These days, with an overwhelming number of social networks that we’re on, social media fatigue is probably a bi-product and nothing to be worried about. Interestingly, not everyone complains of fatigue. I know for a fact that my 20 year old cousin won’t complain, like my 40 year old aunt. A lot of things like age, background, expert level etc should go into the mix for genuinely counting what a “fatigue” really is but I’m sure you’d all agree that we’ve come across it sometime or the other in our err…social media lives.

Mala Bhargava, from Business World has an interesting article on why we might be undergoing a Social Media Fatigue.

She aptly puts it in one sentence.

“Too many people, too much to figure out, too much to do, too time-hogging.”

Well, that’s the reality but I also would like to add that this isn’t bad as it sounds. Why?

This is a relative term and idea

Go back to the 90s. When we had the cable TV channel and satellite intrusion happening, hadn’t we all complained about the overdose of channels then? We cribbed, that it was too much and too many to chose from. But what happened then? We played along and figured out later that it was all about options. Today with over 300+ channels, we don’t complain.

We’ll learn how to play along and get ahead with it

That’s what we are. We will finally figure out what’s good and what’s bad and learn to make the right selections. We might complain a bit now, but we’ll soon get over it. That’s how it has always been, that’s how it always will be.

What makes sense to you is more important

So ultimately, it all boils down to what social network makes sense to you. Today even though everyone are on Facebook, there are folks (including me) who think that Quora is a better investment on time. I figured it out after playing around with it for couple of weeks. Some one out there might think that LinkedIn is a better investment for them, so its all about one’s choices and what makes sense to you – not others.

So how to get over Social Media Fatigue?

All this fatigue thing is negative talk already. I don’t even like the way it sounds. Let’s get over it.

There is no Social Media Fatigue, alright? No, there isn’t. Its an illusion, all there is, are options. Now, that doesn’t mean that you have to use everything out there. No obligation. Learn to make the right selections, the right ones that makes sense to you. Stick to those and keep using them, not because you have to but you love it.

Fast forward to two years and I guarantee that there is no fatigue. Well, sort of.


<p>I can talk about Marketing and SEO all day long. Passionate about blogging, SEO & Online marketing. Perpetual learner.</p>