Long time coming. Google already lets you sort search results based on time frame. And now, Bing has caught up with the same feature on its search results. We can now search for specific time frames within Bing results. Past 24 Hours, Past week and Past month, are the available options now. Google at the [...]

So, Matt Cutt’s panel at SMX West (San Jose) is over. It has been so insightful that search marketers are already looking into new directions and strategies for their efforts. Lot of information was shared by the Google Engineer today and here’s a summary of the most important take away points that every SEO must [...]

Ever since Google search funnels was launched, I’ve been trying best to make sense of it all. At first, it sounded like an amazingly simple and fancy looking dashboard, where you’d be able to go in an find out in nice colored visuals how users “travelled” around your site. But wait, when I actually, took [...]

Google Analytics is a great tool – flexible and versatile like it ought to be. But, at the same time, it is confusing, complex and opaque. Now, don’t get me wrong. Google Analytics is probably the best resourceful, full fledged tool available out there for free. You know, there are several paid softwares out there [...]

One of the very important metrics that counts in for a Google penalty, especially in the post penguin, panda era is bad links. Bad links comes in all shapes and sizes, no really. Any link could be a bad link if you don’t understand it properly. Which is why its important to look into your [...]

So, Google AdWords rolled out a new feature couple of minutes back called Enhanced Campaigns. Enhanced campaigns will help search marketers have a more sophisticated control over their campaigns, by being able to manage all campaigns that are targeted to different devices at one level. With enhanced campaigns, instead of having to cobble together and [...]

Landing pages, oh boy! For an average search marketer, there is no one day that goes by, without having to deal with landing pages. Sometimes tweaking them, perfecting that messaging, adding a tracking code or measuring that A/B test result, there’s always something they pull us into. I’ve been a big fan of landing pages [...]

Post Penguin-Panda updates from Google, there has been several instances where over optimization of backlinks, or following very thin and aggressive patterns in links have invited penalties on Google SERPs. One start up website I had worked on earlier lost its ranks due to two reasons, during the Panda update back in mid 2012. One, [...]

Keyword research is the first step to building an efficient search strategy. SEO or SEM, keyword research lays the basic foundation to all your online marketing efforts. If you go wrong with it, a whole lot of time is sure to go wasted! While there are many keyword research tools, small and big available today, [...]

If you’re managing an e-commerce engine or anything similar to a web based online signup/conversion driving site, then I bet you’re dealing with at least a couple of javascript codes in your templates. While each code stand for a different purpose, integrating them seamlessly to one single dashboard is often a pain point. I for [...]