Long time coming. Google already lets you sort search results based on time frame. And now, Bing has caught up with the same feature on its search results. We can now search for specific time frames within Bing results. Past 24 Hours, Past week and Past month, are the available options now. Google at the [...]

So, Google AdWords rolled out a new feature couple of minutes back called Enhanced Campaigns. Enhanced campaigns will help search marketers have a more sophisticated control over their campaigns, by being able to manage all campaigns that are targeted to different devices at one level. With enhanced campaigns, instead of having to cobble together and [...]

SEO was always intended for Google. Bing and Yahoo always followed suit. If it was good for Google, it was ok with Bing and Yahoo. Why? Because there were very little efforts from Bing and Yahoo regarding how to optimize websites for better search results and relevancy. There were even lesser information regarding how Bing [...]

Some folks say link building is dead. I beg to differ. May be, I’ll rephrase it. Link Building as we know it, with its traditional methods, is dead. But that’s how its always been. Someone finds a method to link building, a lot of SEO folks exploits it. And then Google finds out. End of [...]

Bill Slawski has found another Google patent that makes it possible for the search engine to detect and measure reading speed of web documents. This in most probability is not anything to do with SEO, but more a user behavior tracking, gathering data that Google could use for other reasons. For instance, figuring out the [...]

This was way long over due. The rumors about Google bringing about a tool within the Webmaster’s Central console to filter out negative backlinks from your backlink profile is now live. This tool will be a good bounce back tool for many SEOs who are fighting their way back from the Penguin update, where many [...]

Google just revamped the Rich Snippet Testing tool today (available within Google Webmasters Tool and public here) with a load of new functions and snippet data – the tool is now called “Structured Data Testing Tool”. Rich snippets have come a long way from ratings to maps to authorships. It this is one of the [...]

Websites that are already into Google News, will now get one more tool to tweak up their content relevancy. With a “News Meta Keywords Tag”. Like the name suggests, Meta News Keyword is a slightly altered version of the good old meta keywords tag. A meta tag for news websites by which webmasters can tell [...]

Google’s snippets got updated recently mainly for product listings. For sites like Ebay where there are products listed, users were able to see certain product factors like rating (seen with stars) earlier. Now, the update will let users see more information on the product like cost, number of votes, recommendations etc. Also product rich snippets [...]

So, looks like Google is preparing itself for a brand new update to its search, one of the biggest over so far. Google Engineer Matt Cutts has already hinted that they are cracking down on low quality websites that re “over-optimized”. Combine that with the new search update and there is enough reason for us [...]