Social Media has come a long way. From the days of tweetcasts to blogger outreaches and Klout, its been a long way. David Armano of Edelman Digital, has put together a great slide that extrapolates the social media trends of today to 2013. He speaks about interesting trends like social mobile collaboration, social commerce and [...]

Sephora is a brand that has constantly evolved and embraced new technologies as they came along. They had recently revamped their website to bring in a seamless integration of social, mobile and in-store activity. In this interview, Julie Bornstein SVP Digital at Sephora shares with Brian Sollis, the importance of social media and delivering a [...]

Gone are the days when you could set up an email alert on Google for brand mentions and be content with daily updates. Brands today have realized the importance of listening to conversations live, second by second, in the digital world. Listening is not enough. Brands are interested to learn about conversations, get insights from [...]

These days, with an overwhelming number of social networks that we’re on, social media fatigue is probably a bi-product and nothing to be worried about. Interestingly, not everyone complains of fatigue. I know for a fact that my 20 year old cousin won’t complain, like my 40 year old aunt. A lot of things like [...]

Creating an editorial calendar is probably the first step in planning your content marketing mix. An easy task, we all skip just because it takes time to plan well. Planning is really important in social media marketing but I’m personally not a fan of going according to plans. Planning is good but you got to [...]

If you haven’t integrated Facebook yet on your website, I can challenge you that you are missing out on valuable traffic. Period. But different to popular belief, Facebook is not just about social plugins or comment integration. The true potential of Facebook is its people, and those who made it big so far, have realized [...]