Content marketing takes more than just publishing an article. Many who jump into the boat feel that it’d be damn easy to get those shares and links. However that’s not always the case. In this post I will cover all the tips that you need to follow to step up this game.
1. Pay attention to the kind of content that you are creating
Content creation isn’t just about opening Word and typing in anything that comes to your mind.
The difference between a professional blogger and an amateur blogger is that the professional builds content assets that give him a good Return of Investment (ROI). To generate a good ROI you need to focus on the quality of content rather than the quantity.
Additionally consider generating opt-ins from your content itself. Getresponse’s landing page creator is one such tool that you can use to create landing pages that look extremely good.
This increases the probability of getting more shares to your content.
There’s no formula set in stone that says that publishing x number of posts in one week will generate conversions for you. Speaking of conversions, there should be some goal- be it generating leads from your site or people making a purchase.
That’s where identifying the right target audience and writing for them comes into play.
In the next section I will be talking about how to do that.
2. How to identify the right audience?
There are a few things that you must first go over when identifying your target audience.
- Who’s your target audience?
- What do they want to read about?
- Is this content solving their problem?
Your target audience depends on the product you are selling or the services you are offering.
Consider a scenario.
If you are offering lead generation services by using data science your core audience would be c-level executives. They are the decision makers.
Next identify what they want to read about. Most c-level executives would want to know if data science can help them get qualified leads. This would lower their marketing costs and sales team efforts.
Again they wouldn’t have a lot of time on their hands to read. That’s why short points that directly address the matter at hand serve your purpose in the best way.
Finally try to get some feedback from them if the content that you are posting is helping them in any way. If not ask them what you need to write about. An indirect easier way to do that is by using Qualaroo.
3. Write longer content
It’s been proven time and again that longer content gets more shares and garners more natural backlinks than shorter content.
Longer content is also good for SEO as it organically ranks for multiple long tail keywords.
Analysis of 100 million articles by Okdork revealed that the longer the content the more number of shares it received.
4. Incorporate video into your overall content marketing strategy
If you didn’t know it already then YouTube is the second largest search engine.
BlendTec’s “Will it Blend” series on YouTube has a couple of videos where they try to blend seemingly innocuous objects like a steel bar, iPhone , golf balls in the BlendTec blender. These videos have captured millions of views worldwide and helped them build a unique brand for themselves- a blender with super strength.
With a $50 budget, George, the marketing director, bought a Happy Meal, a rotisserie chicken, Coke cans, golf balls, and a few other items, and they made five videos. Six days later, we had six million views on YouTube. Six years, 120-plus videos, almost 200 million views later, ‘Will it Blend?’ has been named as the number one viral marketing campaign of all time by Adweek.
You need not always think out of the box to make good videos. Videos that are helpful to the target audience is all that you need.
Ehow finance has been posting short (2-3 minute long) videos related to finance on their YouTube channel since the past 6 years. Each of those video views adds up in the long term giving you authority and tons of traffic.
5. Develop different types of content
Your content need not be limited to writing blogposts alone. You can repurpose content in many different ways.
You can create a Slidedeck and upload it to Slideshare. You can turn the post into an Infographic.
As mentioned earlier you can take the points of the post and turn it into a video.
You can also conduct webinars with the material available in the post. There are many ideas that you can implement. Additionally you can also drive traffic to these content resources with something like Outbrain. Outbrain places your ads in contextually relevant sites where users are most likely to click through to it.
It isn’t very difficult to generate the shares and links to your content that it deserves if you make sure that you are serving the right audience with your content.
Make sure that the content is helpful and created in a manner that makes people want to share it and you will get all the love that it can garner.
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