How to find pages generating most organic traffic on your website?

Let’s say you have a bunch of keywords you are ranking for and want to know which pages from your site are ranking against each of them. What do you do?

You can run to Google Analytics (assuming everyone is using it). It will show most of what you are looking for. Click through to Behavior > Site Content > All Pages and it will show you which pages from your website are getting the most organic traffic.


Click through to one such URL and you’ll get data specific to that page.


For example, if you want to know which keywords the page is ranking for, just type in “Keyword” to the secondary dimension and you’ll get all the keyword data.


There’s a problem though. Google provides no keyword data for most of the pages. Especially the ones that have more than 90% traffic.

It’ll show you everything except what keywords give the most organic traffic.

There’s a way out though.

Use any SEO software like Moz of my favorite SERPstat. It has a nifty feature called “Top Pages”.

Clicking on the feature link, will tell you two things. One, all the pages from your website that is getting the most organic traffic.


And two, clicking on each URL, what keywords do they rank for.


It’s an easier way to find out how each page on your website ranks on search engines and with what keyword. Thanks to SERPstat.


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Mani Karthik

I can talk about Marketing and SEO all day long. Passionate about blogging, SEO & Online marketing. Perpetual learner.

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  1. Improving organic traffic can sometimes be challenging, but if you apply the correct SEO strategies, the hard work will eventually pay off. Search engine traffic is great because it’s relevant and targeted. For most websites, organic

    traffic converts much better than traffic from social media or other sources. Another great advantage is that visits from search engines are much more consistent.

    If you want to learn how to increase organic traffic, these are the most important things to apply right now:

    Identify your website’s bad & good links
    Remove and disavow bad backlinks
    Blog about your user’s questions and problems
    Be a contributor on reputable sites in your industry
    Do keywords research and create a keyword database
    Optimize your meta data and content
    Create quality content on a regular basis
    Create a powerful internal linking system
    Encourage readers to link to your website
    Monitor your SEO progress and the incoming links