Okay, so Google Panda/Penguin updates might have hit you, but you don’t know for sure.
There are couple of ways to figure out if you’re affected by Google Panda/Penguin update, and couple of methods as well. Let’s see.
What is Google Panda update?
Google Panda is a change to Google’s search results ranking algorithm that was first released in February 2011. The change aimed to lower the rank of “low-quality sites” or “thin sites”, and return higher-quality sites near the top of the search results.
That essentially means that if you had website with low quality content, like thin text, rearranged content, e-com sites with nothing but prices and product listings, filtered content then you were at risking of losing your ranks on Google.
What can you do about it?
Pretty much everything you could possibly do to beef up your content and add value to it. It could be anything from working on a better site architecture to re-doing your content. Here are some details on recovering from Google Panda update.
Basically, you got to check your website for over optimization and tone down all those instances where you’ve over doing it. Scale down on the SEO essentially.
Tools To Check Google Panda Penallty
Check Google Keyword Density
Keyword Density is an outdated SEO “tactic” where you stuff content with irrelevant mentions of the keyword just to increase it’s number of appearances in the hope of getting better ranks. Google has specified clearly that more number of occurrences of a keyword doesn’t mean better relevance.
So, it’s a good idea to tone down the keyword density, if you have inadvertently increased it in your content.
This tool will help you check for keyword density. Use it to tone it down and keep it below or near normal.
Check for duplicate content
Duplicate content or content that is very similar to another or more website might reduce your chances of showing up on Google. It is a good habit to check for duplicate content on your website using this tool. If there is high level of duplicate content, you might be affected.
A better way to figure out if you’re affected by Google Panda update.
Use Google Webmasters Tools.
Go to GWT > Search Queries and look at your impression data for the recent times. If there is a dramatic decrease in the number of impressions, then you can pretty much assume that something is wrong with your site. It could be Google Panda update. See if the dates when your impressions went down coincides with a recent Google Panda algorithm update. (Check history here).
Do you know of any tools that you use to find out a Google Panda/Penguin penalty?