If you’re in to PPC, I’m sure you would’ve come across situations where no matter what Ad text you try, the CTR just sits there, no traction, no improvements what so ever, and you think, what now? Better performance or better CTR? Better CTRs doesn’t always mean success though, it depends on what campaign you’re [...]

If you work in the online advertising industry, you’ve probably heard the debate in one form or another. In one camp: those who believe that display ads are an important marketing tool, even when no one clicks on them. In the other camp, those who believe that unclicked ads are essentially worthless. In Chango’s white [...]

Google introduced remarketing back in 2010. Couple of weeks back on July 27th, it was revamped with advanced tagging possibilities. Have to admit, I hadn’t used Remarketing possibilities previously, but when I tried it with advanced tagging, along with Google Analytics, it has proved to be amazingly effective in reaching out to potential customers. Quick [...]

Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step. Let’s take a look at the [...]