Learn the basics of AdWords, Search Engine Marketing & PPC Campaign Management Tips from Experts.
Has it ever happened to you that your Google display ads CTRs went crazy and there was practically no engagement at all on your landing pages? The novice would think that there is something wrong with your ads or Google is playing a trick on you. Well, apparently, it could be your mistake. Just came across this classic mistake via this post [...]
Google AdWords has a new feature that lets you add client testimonials or quotes right within your Ads – Review Extensions. I think this is a great feature addition, particularly to lesser known brands – it adds additional social validation to your brand. Imagine, having your super positive client quotes praising your service or product [...]
If you’re in to PPC, I’m sure you would’ve come across situations where no matter what Ad text you try, the CTR just sits there, no traction, no improvements what so ever, and you think, what now? Better performance or better CTR? Better CTRs doesn’t always mean success though, it depends on what campaign you’re running. But obviously, [...]
Google introduced remarketing back in 2010. Couple of weeks back on July 27th, it was revamped with advanced tagging possibilities. Have to admit, I hadn’t used Remarketing possibilities previously, but when I tried it with advanced tagging, along with Google Analytics, it has proved to be amazingly effective in reaching out to potential [...]
Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step. Let’s take a look at the tips you can employ [...]