Post Penguin-Panda updates from Google, there has been several instances where over optimization of backlinks, or following very thin and aggressive patterns in links have invited penalties on Google SERPs. One start up website I had worked on earlier lost its ranks due to two reasons, during the Panda update back in mid 2012. One, [...]

SEOs are often (very often) seen as spammers – greedy webmaster folks trying shady things to make “their” website rank higher on Google for lucrative high volume search keywords. While this sounds bad, its as real as it is. Most SEOs are often focused on just one thing – getting their site to higher ranks. [...]