If you’re managing an e-commerce engine or anything similar to a web based online signup/conversion driving site, then I bet you’re dealing with at least a couple of javascript codes in your templates. While each code stand for a different purpose, integrating them seamlessly to one single dashboard is often a pain point.
I for instance, use Kissmetrics, Google Analytics and Mixpanel (to name a few) on an e-com project (a fairly simple one that is) to keep track of several things.
Data Read full article [...]
If you’re in to PPC, I’m sure you would’ve come across situations where no matter what Ad text you try, the CTR just sits there, no traction, no improvements what so ever, and you think, what now? Better performance or better CTR? Better CTRs doesn’t always mean success though, it depends on what campaign you’re running. But obviously, better CTR means more eyeballs, more traffic and a better reputation. If you have remarketing/retargeting campaigns running better CTRs are a good way Read full article [...]
No really. Matt Cutts tweeted about this “special” video today for Christmas and boy, what a surprise! He turns in to a dinosaur and.. and….wait, you got to watch it. Here. By the way, did you notice those Google T-Shirts? Read full article [...]
This Christmas, Google’s special doodle has been controversial than usual. First look, there is nothing wrong with the doodle. Clicking on it will take you to a google search for “Happy Holidays”. Earlier through the years, Google had been mentioning “Happy Christmas” as opposed to “Happy Holidays”. There are discussions going on on prominent forums saying that this is hurting the Christian community sentiments. This is not the first time Google doodle has entered into controversies, Read full article [...]
SEOs are frowned upon. Admit it. Though Search Engine Optimization is a reputed profession, many a times, SEOs are seen as trouble makers, sometimes even within organizations. Not trying to generalize,but some of it is based on my personal observations, and some from the industry. Obviously, SEOs are entirely responsible for this. Engaging in black hat practices, being adamant about “rules” when you don’t have any, not being able to deliver results on time are all possible factors to this. Read full article [...]
Social Media has come a long way. From the days of tweetcasts to blogger outreaches and Klout, its been a long way. David Armano of Edelman Digital, has put together a great slide that extrapolates the social media trends of today to 2013. He speaks about interesting trends like social mobile collaboration, social commerce and personal computing really getting “personal”. An interesting take on the current state of social media. Slide attached below. Six Social-Digital Trends for 2013 Read full article [...]
Looks like there’s a significant amount of SEO seismic activity as we speak. Activity was noted couple of days back on December 5th, and today (December 11th, 2012) there is more. Mozcast details. SERPs details. Also, there’s activity reported in Web Master World forums. If these reported activities turns out real, this might be the major update after the recent Panda update on November 22nd. I have seen, improved organic traffic on certain properties since December 4th. Not sure Read full article [...]
SEO was always intended for Google. Bing and Yahoo always followed suit. If it was good for Google, it was ok with Bing and Yahoo. Why? Because there were very little efforts from Bing and Yahoo regarding how to optimize websites for better search results and relevancy. There were even lesser information regarding how Bing and Yahoo algorithms worked. Not trying to say that there were no efforts at all from them but compared to what Google did with Web Master’s Central, Yahoo and Bing’s efforts Read full article [...]
Search is evolving, no doubt. New formulas, rules and updates are in place every week or so both in SEO and SEM.
2012 saw a lot of changes and updates. 2013 is definitely going to be a new learning experience for search marketing folks. Though, we cannot predict or project the future, there are certain things that we could avoid, as lessons from our previous experiences.
Let’s take a look.
1. Link Building as we knew it, is no more.
This is probably a no brainer, but link building as we Read full article [...]
I think we’re at the middle of a major transition in Search. An evolution, so to speak. 2012 was all about cleaning up, improving quality and moving on from the old school ways. Updates came in one after the other, bringing a lot of clarity to the SEO community. Some metrics that were “possibly” affecting search, were now confirmed, some myths dispelled and many new, now confirmed. It was also probably an year, where Google made its best communication efforts with the webmaster community. Read full article [...]
