Redesigning a website can be a pain if not planned well. One – you’re dealing with a huge beast that already has several moving parts. Two, search engines already have crawled it well, and not to keep it all in tact while redesigning!
SEO can be a problem if proper planning and testing is not done while redesigning a website. Because, even a small change in navigation can create catastrophic problems in the site’s health.
SEO should always be given top priority while redesigning website. Read full article [...]
A question repeatedly asked at SEO forums is – “How to figure out if my website has got a manual penalty from Google?”. Looks like we have finally received an answer to this from Google.
Google Webmasters Tool will now tell you if your website have received a manual penalty from Google webspam team with its “Manual Action Viewer” feature . It shows information about actions taken by the manual webspam team that directly affect that site’s ranking in Google’s web search results.
Go Read full article [...]
In the pursuit of bringing in more value to SERPs, rewarding “quality” articles and improving the search experience for users, Google has announced that it would be rolling out a new feature called “In-Depth Articles” to its search results shortly.
What are In-Depth articles, Can you be one?
Like the name suggests, these are articles on a topic identified as more “evergreen, ”“valuable” and “authoritative” by Google (obviously).
Pandu Nayak, from Google suggests that Read full article [...]
Being an SEO is also about a lot of patience and persistence. I mean, checking ranks over and over again on various search engines and recording them on spreadsheets, tracking them on a historical basis.. all these need a lot of patience, right?
Anyways, what I wanted to discuss today was the idea of reporting and interpreting ranks on Google’s own Webmaster Tools platform. I love Webmaster’s Tools for various reasons and one of the top reasons is the fact that, it credits my websites for Read full article [...]
With the Panda, Penguin updates from Google, webmasters now have more visibility than ever into the do’s and don’ts of link building. We have clear guidelines in black and white about what to do in efforts focused on sourcing links to our websites.
Although Google has been mentioning these guidelines, every now and then, they have gone ahead and declared these guidelines on record and in paper.
In this scenario, here are the six traditional link building tactics that you should not Read full article [...]
Google has been emphasizing the importance of implementing structured data on websites recently. With more and more knowledge graph based “smart” search getting rolled out, it is only getting more importance day by day.
In Google’s words:
Data Highlighter is a webmaster tool for teaching Google about the pattern of structured data on your website. You simply use Data Highlighter to tag the data fields on your site with a mouse. Then Google can present your data more attractively -- and Read full article [...]
I’ve kept away from writing How-To posts for a while but this has become like a necessity. Because the one question that keep popping up in conversations time and again these days are ways to recover from a Panda penalty. Some folks are genuinely hit but many others are just pure paranoid about it, that they suspect any drop in search engine traffic to be a Panda penalty. Well, so I hope this article serves as a bookmark article for those looking to recover from Panda and those looking to stay Read full article [...]
Before Google named its algorithm update (or “data refresh” however you’d like to call it) Panda, it was a cute animal. Today the webmaster community looks at the animal with indifference, for it has caused several disasters with that cute looking face. (It’s another story as to whether Google chose the name Panda for the animal or one of its Engineers.) Anyways, the point is that the Panda data refreshes and updates are actually a good thing. Definitely nothing to be scared of. No really. Read full article [...]
Google AdWords has a new feature that lets you add client testimonials or quotes right within your Ads – Review Extensions. I think this is a great feature addition, particularly to lesser known brands - it adds additional social validation to your brand. Imagine, having your super positive client quotes praising your service or product showing up on top of search results? I assume this would be a great way to drive clicks to your Ads. However, I can see folks mis-using this easily. Google Read full article [...]
Long time coming.
Google already lets you sort search results based on time frame. And now, Bing has caught up with the same feature on its search results.
We can now search for specific time frames within Bing results.
Past 24 Hours, Past week and Past month, are the available options now.
Google at the moment has more options though.
Any time, Past hour, Past 24 hours, Week, Month and Year.
Here is the official announcement on Bing blog. Read full article [...]
