DailySEOblog Get better ranks on Google with SEO, SEM and Social Media. Get tips from SEO experts, Social Media Gurus and Search Engine Marketing Wizards! 2015-07-09T14:30:15Z http://dailyseoblog.com/feed/atom/ WordPress Umar Khan http://www.khanseo.com/ <![CDATA[Blogging Commandments: Don’ts to Abide by]]> http://www.dailyseoblog.com/?p=1989 2015-07-09T14:30:15Z 2015-07-06T14:49:02Z Original source: Blogging Commandments: Don’ts to Abide by via DailySEOblog.

Starting a blog requires a lot more than meets the eye, especially the novice’s eye. All the interesting stuff you read on the web isn’t something bloggers just dream up and start going tapity-tap on the keyboard. Good blogging requires a great deal of trial and error, as well as patience and the ability to really get in touch with your inner-intellect and the audience’s needs. It’s also a great learning experience for budding writers who have a thing or two to share with everybody as far as a hobby or extensive knowledge on a particular subject is concerned. We’re going to discuss some common mistakes, traps if you will, that novice bloggers tend to fall in. Even though there’s no guarantee you won’t fall into them yourself at some point, at least you’ll approach problems and challenges with a more cautious and self-aware stance, while making the most of your learning experiences. Don’t be a Copycat If your content doesn’t come off as genuinely unique, people will have little reason to check out your page on a regular basis. Even though at some point, you might find yourself rehashing some content people may or may not already be aware of, it is important to infuse your unique take and approach on the subject matter. If you’re under the notion that it’s okay to recycle trending stories and stick them straight into your blog, it isn’t. It is however, okay to borrow content from a few sources and add your own angle and opinion to it. In most cases, you should mention those sources. People love opinions, debates and a little bit of controversy. Use that to your advantage. Providing intelligent conclusions at the end or speaking of the underlying moral will always have readers coming back for more. Don’t Overlook Legal Issues Make certain mistakes, and you might find yourself tripping around in a legal minefield. Look at it in terms of trademarks, copyright, illegality and defamation. And you certainly don’t want to trip over this mine: going with research sources while failing to back it up with at least two or three other sources, adding hearsay like there’s no tomorrow. If you’re not entirely sure, it’s always good to include multiple sources that complement your assertions. Take a look at the Electronic Foundation Frontier to get to know some legal information pertaining to blogging. Don’t Just Copy/Paste Any Writing Style When it comes to blog-writing, you need to approach it with a fairly open mindset. If you’ve been writing articles using a technical, formal or academic style, all that must go out the window. Blog writing is strictly conversational, and informal in pretty much all cases. You’ll be peppering it down with your own opinion, no matter how outrageous it may seem, but it needs to be something interesting, something that strikes a chord or two with the audience. The best-suited writing style comes down to your audience and what kind of content they like reading. Even if […]

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Zac Johnson http://zacjohnson.com/ <![CDATA[4 Easy Tips to Rank for Your Name on Google]]> http://www.dailyseoblog.com/?p=1986 2015-06-09T15:28:34Z 2015-06-09T15:28:18Z Original source: 4 Easy Tips to Rank for Your Name on Google via DailySEOblog.

It doesn’t seem like it would be all that difficult, to rank for your name in Google or any of the other search engines, but it can be a lot harder than you think. You and your business could pop up—but it might not. Ranking highly in Google is difficult, even when it’s your own name. You might think your name is pretty special, but with over 7 billion people in the world — it’s very likely a few other people share your name as well. For this reason and many others, you will want to rank at the top of the search results for your personal and brand name. After all, when someone is searching for you, shouldn’t you be the one listed on top? Easier said than done. Once you know what to do to change that, however, it doesn’t have to be. If you follow these 4 easy tips and techniques, you’ll be ranking for your name in no time at all. 1. Get On Social Media Part of this is about driving traffic to your site, but part of it is connecting your site to these platforms and getting it on as many high-quality places that you can. These sites already rank well—it’s an easy way to help your target audience find you. While getting started on social media can be a challenge, there are a lot of benefits to connecting to as many as established networks as possible. Getting on the most common sites like Facebook, Twitter, and LinkedIn is a great start, but ultimately you’ll want to expand your reach to cover the many other social networks as well. This list includes Instagram, Pinterest, YouTube, Google+, AboutMe, SlideShare, and all the other new social media platforms that will undoubtedly emerge soon. Creating social media platforms for your name and business also give you control over how you, your business, and your brand are perceived. These social media sites are often some of the first things that pop up in search engine results, giving you a valuable chance to make the first impression that you want. Here’s the most important part: make sure you post links to your website and other social media platforms if you want them to stay connected. If you are currently using social media, but not sure how to get the most out of it, you need to check out this list of 44 must have content marketing and social media tools. 2. Start Blogging Businesses are taking up blogging for a good reason: it works. In addition to the many benefits of blogging, it’s also a great way to drive traffic to your site and help increase your SEO rankings. You can to link to your past posts, establish yourself as an authority, and give search engines more pages to find on your site. All types of blogging—guest blogging included—give you another chance to build your reputation and brand in the way that you want. All of this is affected by your choices about […]

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Ash Nashed http://www.adiant.com <![CDATA[How to Move Forward After Google’s ‘Mobilegeddon’]]> http://www.dailyseoblog.com/?p=1983 2015-05-22T19:32:51Z 2015-05-22T19:28:03Z Original source: How to Move Forward After Google’s ‘Mobilegeddon’ via DailySEOblog.

Your site may no longer be at the top of Google’s search results thanks to Google’s latest algorithm update, which now favors responsive, mobile-ready sites in mobile web searches. This means anyone who is searching for a website on a mobile device could potentially get different results than when searching on a desktop computer. Websites will now be ranked higher in mobile search results if they’re responsive. This means that non-responsive sites could fall to the bottom of the list. As a result, publishers everywhere are racing to make sure their websites can adapt to phones, tablets, and secondary screens of all shapes and sizes. The main concern is that no one wants to suffer the same fate eBay did when it lost 80 percent of its prime search rankings with Google’s Panda 4.0 update in July of last year. This is so important because Americans now spend more time consuming content on their phones than on their TVs — and publishers don’t want to be left out. Not only do they have to make sure their sites are responsive, but they also have to ensure the ads appearing on their sites correctly render in responsive environments. If you’re unsure of what this means, check out Google’s support page. The new Google algorithm means that publishers will need to rethink their approach to website layout. Because mobile devices have small screens, all content — ads included — need to take up less real estate. Here are some keys to web-based marketing success in the aftermath of Google’s “Mobilegeddon.” 1. Focus on Mobile-Friendly Content Just like you would have a specific plan for social media or email, you need to create a separate strategy for delivering content via tablets, smartphones, or desktops. How your content appears on mobile will be different from the way it’s displayed on desktop computers. This also includes your mobile advertising strategy. Native advertising is a great tool because it fits organically into your content, making it even easier to optimize your current desktop site for mobile. To make this monetization process as easy as possible, focus on partnering with a native ad network that utilizes responsive ad units to maximize mobile revenue opportunities. You don’t want to take the time and money to make sure your site is responsive just to have your ads fall flat and not render correctly on mobile devices. 2. Forge an Ad Network Partnership Look for an advertising network that can provide multiple mobile ad unit formats, especially ones that will look great on various devices. It’s important that the ad network you choose can help you test multiple ad units to figure out what works best on your site. Not all ad networks have mobile traffic, so find one that does. 3. Test Out New Methods, and Let Your Audience in on the Secret The landscape is changing, but that doesn’t mean you should forego an advertising opportunity. Test every mobile native advertising format to see what works (and what […]

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Kuldeep Bisht http://www.semarkmedia.com <![CDATA[What Exactly Are You Missing In Your Content Marketing Strategy?]]> http://www.dailyseoblog.com/?p=1977 2015-04-26T16:57:58Z 2015-04-23T14:58:48Z Original source: What Exactly Are You Missing In Your Content Marketing Strategy? via DailySEOblog.

There is a sea full of different brands in the market but the content marketing research tells that still majority of these brands does not have a documented marketing strategy. Developing a content marketing strategy for your brand is as essential as keeping the quality of your content top-notch. A quality content is worth only when it reaches the targeted audience and can turn your readers into your brand’s prospects. And this is possible only when you have a string content marketing strategy including all the necessary key tactics. If your targeted audience is not giving your company the expected business even when your content is like a diamond in coal mine, then this simply means your content marketing is not appropriate. If your brand has a documented content marketing then chances of your brand to be more effective than brands with no or poor content marketing strategy is cent percent. But having a content marketing strategy alone is not enough as there are several key points you must always remembers while documenting your strategy. You miss these few key points out and the results will become disastrous for your brand’s sales and overall business output. Reducing pages and steps using links to relevant information When your reader is able to access the desired information easily through your content only then your content is marketed efficiently. Using links for relevant information is always a good idea and it is not promotional. It helps the prospects to reach their purchase related content easily unlike going through several pages and numerous steps that increases chances of losing your prospect instead. Make time-limited offers There might be several potential buyers for your product but majority of them require a price incentive to join you and follow you on social media. For this you must make an offer that your prospects can’t refuse like giving price saving deals on purchases. But since people have this bad habit of getting trained into buying only doing sales so keep these price savings deal for limited time period. A survey conducted by Coupon Machine  “While giving a limited time period for any offer increased in traffic and sales of the product”. Without a time limit your buyers can develop the habit of buying only at discounts and that might make hard for you to cover your costs. So time limited offers are the best to gain the prospects’ interest and acquire customers efficiently. Provide business contact information Your content might be good, in fact better than that present on other websites but if your prospect is unable to contact you easily and efficiently then you might lose potential customers without even realizing it. You must always include your personal details like phone numbers, e-mail ids, and permanent addresses in your content as it facilitates effective interaction between your customer and you. Again a common tendency of people is to give business to companies that offer them flexibility in buying process. So include social media contacts, fax numbers […]

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Joe Ryan http://www.digitalsearchgroup.co.uk/ <![CDATA[6 Online Marketing Trends That Will Change the Face of Inbound Marketing]]> http://www.dailyseoblog.com/?p=1969 2015-03-09T15:17:12Z 2015-03-07T16:41:42Z Original source: 6 Online Marketing Trends That Will Change the Face of Inbound Marketing via DailySEOblog.

The Internet has dramatically altered the ways information is shared, having had a substantial impact on online marketing. There has been more of a shift towards inbound marketing over the past few years, which has made outbound marketing become rather antiqued. Many companies nowadays are implementing inbound marketing strategies that include using social media to reach more of their targeted audience and also to increase brand awareness. But online marketing trends are changing in 2015, and marketers have to adjust their current strategy to make the most out of their marketing efforts. Let’s take a look at 6 trends that will completely change the face of online marketing in 2015. 1. Mobile Optimisation Will Become More Important Than Ever Mobile optimisation has been a major priority for businesses in 2014, yet only 11 percent of all websites have been optimised for mobile devices (check if yours is mobile friendly here). But let’s not forget that, according to statistics, a whopping 78 percent of mobile searches for local business information result in a purchase. That said, even Google has states that mobile optimisation has become an extremely important factor that largely influences the ranking system. The latter half of 2015 will certainly see many companies finally incorporating mobile optimisation into all areas of their online marketing strategy. We can expect to see fully mobile-responsive websites, mobile ads, and even separate content specifically for mobile users. Furthermore, companies will also begin to realise the paramount importance and necessity of implementing a mobile social media strategy that focuses on how mobile users consume and interact with social media posts. 2. Content Marketing Will Be Even Bigger Content marketing is recognised as an essential area of inbound marketing, specifically because it dictates the amount of traffic and qualified leads a website generates. There are various reports that suggest 92 percent of business-to-business marketers used content marketing in 2014, and 42 percent of them considered this strategy effective. Quality content attracts a much larger audience due to providing accurate information that responds to users’ needs, which will make online marketers re-allocate the money previously earmarked for social media, SEO and PPC to content marketing in 2015. A major, however, will identifying ways to stand out amidst other content vying for attention. Video content, research-intensive content and case studies will give online marketers an advantage over their competitors. Furthermore, businesses will be more willing to invest in short-form mobile content that is easily readable on mobile devices. This will make content easier to consume for mobile users, therefore providing a much better overall experience. 3. Email Marketing Will Need to Be Smarter Although email marketing is considered an active part of online marketing, it might not be quite the most effective way to build a solid list. In the past, sending out company newsletters was enough to entice users into joining your email list, but this has dramatically changed over the last year. Consumers have become wary of handing over their email addresses, which means that […]

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Irina Weber http://www.seranking.com <![CDATA[22 Tips For Finding Profitable Keywords on Google]]> http://www.dailyseoblog.com/?p=1965 2015-02-17T17:15:27Z 2015-02-17T17:11:40Z Original source: 22 Tips For Finding Profitable Keywords on Google via DailySEOblog.

Nowadays a good website means not only a great web design, effective marketing strategies and a good conversion rate, but also profitable keywords that increase your chances to get high rankings in search engines. While some websites are stuffed with keywords, other sites get too little. Keyword stuffing and too little keywords can both harm a website that can be one of the main obstacles not to be highly ranked in search engines, like Google, Bing and Yahoo. As you know, websites with low positions can’t get enough potential clients. If you often create content on a website, good keyword research will be the first thing you should think through search engine optimization. It is important to search for profitable and relevant keywords to your website. But, you think how to find these keywords? With the tricks and secrets from experienced marketers, we will help you get profitable traffic. #1. Focus on Long-Tail Keywords Some people may think that choosing highly competitive keywords is a good guarantee to rank for on search engines. If you work with these “vanity” competitive keywords, you will have low chances to rank highly. You just spend a lot of time and money to gain that battle. SEO experts say that it is quite difficult to rank for on Google. Instead of that, you should focus on long-tail keywords that are quite easier to rank for. It can be one of the possible ways to save your energy and time while converting keywords on search engines. Long-tail keywords include 3-5 keywords. People often search for the long-key phrases that can make them closer to their target or the purchase. Even if overall search volume is low, these phrases can attract target audience and can be easier to rank for. One of the best tools you should try to search for good keywords is Google Keyword Tool. #2. Avoid Broad Keywords It can be seductive to use broad keywords that can drive thousands of visitors per month and generate much traffic. Broad keywords are known as shot-tail keywords. As above-mentioned, these keywords are hard to rank on Google. The broader the keywords, the more unlikely your site will be buried on pages 6 or 30. Your keywords should look quite natural. Make sure that spelling can be of importance. The keyword phrase “ping pong table” can be considered the preferred term, but many people used to search for “ping-pong table”. You probably don’t want to use the wrong spelling, some people can think you can’t spell correctly. #3. Don’t go too far When you find the best keywords, you should allocate them on your website in a right way, but don’t overdo them. All your keywords should look natural in your content. People don’t like t0 read a promotional script, because it can make people bounce a site and get penalties from search engines. Keep in mind that it is important to know that Google ranks not the overall website, but the individual web pages. Try […]

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