So, Matt Cutt’s panel at SMX West (San Jose) is over. It has been so insightful that search marketers are already looking into new directions and strategies for their efforts. Lot of information was shared by the Google Engineer today and here’s a summary of the most important take away points that every SEO must take home, memorize and chew on.
1. Authorship is the new Page Rank (sort of).
Well, Page Rank was never a prominent factor in determining search result ranks for a site, so it Read full article [...]
Ever since Google search funnels was launched, I’ve been trying best to make sense of it all. At first, it sounded like an amazingly simple and fancy looking dashboard, where you’d be able to go in an find out in nice colored visuals how users “travelled” around your site. But wait, when I actually, took the dive in, things weren’t looking as simple as it promised to be. But the more I spend time with it, the more was revealed – the good side that is. Let me share with you some of Read full article [...]
Back in 2011, when Google Panda hit, the search industry went berserk. Companies which ran entirely on search advertisement fell flat on revenue, freelance writers who worked 10 hours a day writing dozens of low-quality articles were laid off, hot startups that leveraged content farms downsized to half the size and lot of mayhem caused among all these things. Google Panda was probably the biggest crackdown ever by Google so far on low quality sites. There’s a lot of talk since then about how Read full article [...]
Well, looks like it.
And not just a “Google watch” but some more awesome hardware that’s essentially “wearable tech”.
If some of the recent patents are to be believed, Google is in the works building some really cool hardware technology that will bring the best of both world’s together. Google’s technology on actual hardware. Did I say “futuristic”?
Bill Slawski reports that some of the recent patents filed by Google are proof enough.
An actual wearable Pair of glasses
That Read full article [...]
Google Analytics is a great tool – flexible and versatile like it ought to be. But, at the same time, it is confusing, complex and opaque.
Now, don’t get me wrong. Google Analytics is probably the best resourceful, full fledged tool available out there for free. You know, there are several paid softwares out there that can take care of your monthly analytics report, sometimes even in-depth than Google Analytics. But the truth is that, Google Analytics is so awesome, sometimes even those Read full article [...]
One of the very important metrics that counts in for a Google penalty, especially in the post penguin, panda era is bad links. Bad links comes in all shapes and sizes, no really.
Any link could be a bad link if you don’t understand it properly. Which is why its important to look into your backlink data once a while and make sure things are looking good there.
But, what are bad links?
Well, generally, low quality links are bad links.
Any link built for the sake of link building is a bad Read full article [...]
So, Google AdWords rolled out a new feature couple of minutes back called Enhanced Campaigns. Enhanced campaigns will help search marketers have a more sophisticated control over their campaigns, by being able to manage all campaigns that are targeted to different devices at one level. With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Read full article [...]
Landing pages, oh boy! For an average search marketer, there is no one day that goes by, without having to deal with landing pages. Sometimes tweaking them, perfecting that messaging, adding a tracking code or measuring that A/B test result, there’s always something they pull us into.
I’ve been a big fan of landing pages always, mainly because in a world (search that is) where many things are vague, landing pages are the only thing that has everything in black and white. They’re like your Read full article [...]
Post Penguin-Panda updates from Google, there has been several instances where over optimization of backlinks, or following very thin and aggressive patterns in links have invited penalties on Google SERPs. One start up website I had worked on earlier lost its ranks due to two reasons, during the Panda update back in mid 2012. One, there were several (in fact, excessive) instances where the backlink anchor text was exactly the same as the targeted keyword. Two, there were several low quality link Read full article [...]
Keyword research is the first step to building an efficient search strategy. SEO or SEM, keyword research lays the basic foundation to all your online marketing efforts. If you go wrong with it, a whole lot of time is sure to go wasted!
While there are many keyword research tools, small and big available today, the crux of keyword research is in finding what works for you. Many a times, keyword research tools give you a lot of data, and its difficult to find stuff that makes sense to you – unless Read full article [...]
