Back in 2011, when Google Panda hit, the search industry went berserk. Companies which ran entirely on search advertisement fell flat on revenue, freelance writers who worked 10 hours a day writing dozens of low-quality articles were laid off, hot startups that leveraged content farms downsized to half the size and lot of mayhem caused [...]

Search is evolving, no doubt. New formulas, rules and updates are in place every week or so both in SEO and SEM. 2012 saw a lot of changes and updates. 2013 is definitely going to be a new learning experience for search marketing folks. Though, we cannot predict or project the future, there are certain [...]

Guest blogging has long been used as a successful link building strategy by online marketers. But Google warns, that if you’re over doing it, you might just be wasting time. Typically, guest blogging is done by reputed authors, where they are invited by the “host website” to write about a topic they’re expert at. Some [...]

If someone told you that SEO is dead, don’t argue. They’re right. SEO has come a long way, right from the meta optimization to social proliferation days. Today, it is not just limited to search engine optimization, but more like, compliance. Telling Search Engines what your site is about The early days of SEO was [...]

So, Google Exact Match Domain update rolled out the other day and has cracked down pretty aggressively on many websites that had exact keyword matches in their domains. But like with every update, there are things that stands out oddly, hinting that the update could be flawed (however minor that might be). So, here’s an example. Google [...]

Its clear (for those who always wanted an official word on it). Exact match domains are not a good idea for SEO. We’ve had many instances where Google had reported exact keyword match as a low quality signal. Websites will an exact keyword match domain is likely to be built up specifically for ranking against [...]

Looks like, this weekend, a new Google Penguin update is about to happen – if SEO reports are to be believed. Ever since, the Google Penguin update back in Apri 24th 2012, and May 25th, 2012, this is possibly the next big refresh/update. June second week, 8th – 18th, there were several fluctuations in rankings [...]

Search Engine Optimization has always been about links. Once it was the sheer volume of links that pushed a website to top of search engine results, then it evolved to quality combined with quantity of links. Google always wanted to (and did) stay on top of their game and prevented (to a good extent) manipulative [...]

Many a times, it so happens that with or without your knowledge sites that you don’t even known of start linking to you. Two use case scenarios – Some spam websites, copy RSS feeds and constantly keep linking to a website, or sometimes an SEO vendor whom you hired goes haywire posting links all across [...]

At the social media, SEO meet ups I go to, there is always one guy who pops this question, how does SEO and Social Media work together? Do they? Do they not? Although it is a relevant question, considering the fact that social media remains an undefined chapter, or rather a “bracket-less stream”, experiments and [...]