Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step. Let’s take a look at the tips you can employ to reduce the average CPA in any AdWords campaign. 1. Reduce the landing page load time So, landing pages are the focus here. Making sure they are technically Read full article [...]
So, the new buzz in SEO town is that, Google might soon be launching (or probably already launched) an update that will soon crack down “over optimized” websites from the web index. (Source: Search Engine Land)
What is “Over optimization”?
Well, as obvious as it sounds, websites that are extremely SEO friendly. Unnaturally, SEO friendly, let’s say.
As always, Google is keeping it vague this time too. Although Matt Cutts has hinted that they are trying to level the ground trying Read full article [...]
If you haven't integrated Facebook yet on your website, I can challenge you that you are missing out on valuable traffic. Period. But different to popular belief, Facebook is not just about social plugins or comment integration. The true potential of Facebook is its people, and those who made it big so far, have realized it. Others, are on the way.
Facebook may be criticized for its traffic value and “professionalism quotient” but it’s a reality that there is no other social media catalyst Read full article [...]
