So, Google AdWords rolled out a new feature couple of minutes back called Enhanced Campaigns.
Enhanced campaigns will help search marketers have a more sophisticated control over their campaigns, by being able to manage all campaigns that are targeted to different devices at one level.
With enhanced campaigns, instead of having to cobble together and compare several separate campaigns, reports and ad extensions to do this, the pizza restaurant can easily manage all of this in one single place. Enhanced campaigns help you reach people with the right ads, based on their context like location, time of day and device type, across all devices without having to set up and manage several separate campaigns.
This means more control over ads and campaigns and how they are delivered to the target customer plus more granular level targeting based on factors such as platform, physical proximity, time of day etc.
Enhanced campaigns will roll out to advertisers as an option over the next few weeks, and Google plans to upgrade all campaigns in mid-2013.
Here are some resources to help search marketers evolve with enhanced campaign features: