How To Do an On-page SEO Review the Easy Way
If you’re reading this, it means that you’re already familiar with the term SEO, you read DailySEO blog’s on a regular basis, basically you live eat and breathe SEO or you’re learning about SEO and you came here for tips on how to optimize websites, generate more organic traffic and to gain more clients and make more money. Well you’re in the right place this information is for both types of SEO users..
It doesn’t matter what your background is and whether you’re an SEO specialist who offers his services to many online ventures or a very beginner who has just started a business and needs to optimize your website by yourself.
With this analytical tool that we provide you with, you will be shown exactly what the problems are with your website and you will be given the right steps to make your website more “search engine friendly” to enable you to get the results on the search pages that you have been looking to for.
Every SEO journey starts with the on-page optimization part. For those of you who are not familiar with the on-page optimization term and need a little help with understanding some of the SEO basics, here are links to some really awesome and valuable resources that I personally enjoy reading.
My favourite ones are:
- Comprehensive SEO insights by Mani Karthik
- Beginner’s SEO Guide by Positionly
- SEO Guide by MOZ
- The Complete SEO Guide by Buffer
A properly optimized website is the foundation of every SEO. If search engine optimization I well done it should involve both on-page and off-page elements. Today I’d like to focus only on the on-page factors as they are the very first steps in every optimization journey.
Search engine algorithms investigate for several factors when they thoroughly search througheach page of your website. The main factors they take into account are:
- page URL
- alt-text of images
- title tag
- internal links
Plan, prioritize and optimize
Even if you can name (with your eyes closed) all the on-page factors, organize them in the order of importance and explain why some of them matter more than others, this is just a theory. Don’t get me wrong, it is crucial to have the knowledge in order to know how to optimize website’s visibility in search engines.
But how to know exactly whether you should focus more on on-site or off-site optimization? How to define which of the factors are the most urgent to take care of? And when can you tell whether your efforts are going to pay off?
You don’t have to guess, double check the code, or worse – wait weeks with hope to see ranking improvements. There are quick and accurate ways to review all on-page SEO elements and be able to plan and prioritize any optimization activities effectively.
One of the tools that both SEO specialists, as well as those who are just getting started on their SEO journey, might be interested in using, is Positionly’s Website Optimization Grader.
The On-page Optimization checker tool is a pretty easy one to use. Actually, it does all the work for you. It scans your website and shows you a list of all on-page elements that have impact on your site’s visibility.
The list starts always with the elements that need to be fixed immediately. Their status is marked on red, they are also listed in the order of importance.
There is no way you can leave them out without taking any action!
In case you are not sure how to fix issues, there is always a short description that gives a clue how to fix every problem that has been detected.
Let’s take a closer look at this particular case.
This site has a pretty good overall Positionly Ranking, but there are also four issues that need to be fixed as soon as possible. Two of them (on the very top) have a great importance, the other two are moderate.
Now, not only do you know what problems should be solved, but also in what order they should be handled. Website Optimization Grader has just helped you with planning and prioritizing optimization activities. The rest is down to you.
Of course, you’ll have much better time if you already have some SEO background. At just one glance you’ll be able to define how much work it will cost you to fix all the issues. However, the beauty of this tool is that even an SEO beginner is able to learn how and what he should optimize to gain more visibility in search engines.
Ok, let’s get back to the example mentioned above. The owner of land-book.com should do the following improvements:
1. Too many heading tags
It’s a major SEO issue here. The owner of this website used too many <h3> tags on this particular landing page. This could be a problem since some search engines can penalize websites for overusing heading tags.
Use tags wisely and remember that they are important not only from the optimization point of view. There is also a big difference for your visitors whether you mark particular parts of the website’s content as <h1>, <h2> or <h3> and so on. Heading tags should give a clear overview of the content’s importance.
2. Keyword placement
Keywords are the essence of SEO. Including them in the website’s content (especially page text) gives search engines a clue in what SERPs your website should be listed. By using specific keywords it’s you who decides for whom your site is considered as relevant.
Before scanning any site with the help of the Optimization Grader, you can define which keywords the tool should look for. This is optional but I highly recommend that you add the most relevant ones.
In the example that we’re discussing, the website owner chose two main keywords.
It turned out that one of them was not found either in the website’s content, in the title or the meta description. Well, I guess I don’t have to mention that this is a huge issue and that fixing it should have the highest priority.
3. Too many TITLE tags on the page
Can you imagine that this post has three or four different titles? It would be pretty hard for readers to grasp the essence of it, wouldn’t it? The same rule applies to the title tag.
The title tag appears in Search Engine Result Pages (SERPs), on external websites and directly in browsers. A good practice is to include at least two of the most important keywords and the brand’s name.
There’s only room for one title per page. This issue also shouldn’t be left without being fixed or given attention.
4. Canonical URL in META is missing
The Canonical tag helps eliminate duplicate content issues. When several web pages have the same or highly similar content but different URLs, it creates quite confusing situation for search engines. Without any guidance they are eventually forced to choose which website is the most important one.
Canonical URL tells search engines which website should be considerd as the “original” one and leaves the decision about which web page should be included in SERPs to you. Again, this is pretty important issue to deal with.
Luckily, the website owner from the example above had only four on-page SEO elements that needed to be fixed. However, this number could be much more higher. Please note that we’ve only discussed one page within a website.
This brings us to the other final part of the post that I’ve prepared for today.
Control them all
For maximizing all your optimization results, you should keep in mind that improving on-page elements on the main page is not enough. If your website has several pages, especially with a lot of content, you should also optimize on-page elements on the other web pages.
If you’re using Website Optimization Grader simply press the “New optimization check” button and add every web page that you have within your website. All of the content will be scanned separately and you will receive comprehensive insights about every single page.
On-page optimization has never been easier!
If you’re not familiar with Positionly yet, but would like to try out the tool, simply sign up for a free 14 day trial.
Also, if you have any questions about on-page optimization, SEO in general, or Positionly drop me an email at [email protected]. I’ll be more than happy to have a chat with you.