Google’s Own Ad-Blocker Coming in Feb ’18 – Will Block Bad Ads on Chrome!

Google Chrome Ad Blocker

Turns out, Ad blockers will be a default feature on Google Chrome, starting this new year.

By Feb ’18, Google Chrome will add its own Ad-Blocker by default, so it can filter out bad ads on websites. That means, your Ad-blocking addons can go!

What kind of ads would Google consider bad?

Well, all kinds of ads categorized as “bad” by The Coalition of Better Ads. What are they?

Bad Ads On Mobile

  • Pop-up ads
  • Prestitial ads
  • Ads with density more than 30%
  • Flashing animated ads
  • Auto playing ads with sound
  • Prestitial ads with countdown
  • Full screen rollever ads
  • Large sticky ads

Bad Ads on Desktop

  • Pop-up ads
  • Auto playing video ads with sound
  • Prestitial ads with countdown
  • Large sticky ads

Basically, ads that deliver a bad user experience will be filtered out. I can’t help but ignore the fact that even some of the big sites that I regularly visit have some of the above mentioned ad formats. Wonder what they’re going to do with it.

Also, what happens to AdSense ads? My inclination is to believe that AdSense ads will be ok, as they are contextual and doesn’t deliver a bad experience.

But would the add-on have an option to filter out AdSense ads as well, if the user wished?

That is to be seen. What do you think?


Mani Karthik

I can talk about Marketing and SEO all day long. Passionate about blogging, SEO & Online marketing. Perpetual learner.
Choose A Format
Voting to make decisions or determine opinions
Formatted Text with Embeds and Visuals
The Classic Internet Listicles
The Classic Internet Countdowns
Open List
Submit your own item and vote up for the best submission
Ranked List
Upvote or downvote to decide the best list item
GIF format