Marketing News

Google’s Own Ad-Blocker Coming in Feb ’18 – Will Block Bad Ads on Chrome!


This article was updated on August 6th, 2020 at 05:57 am

Turns out, Ad blockers will be a default feature on Google Chrome, starting this new year.

By Feb ’18, Google Chrome will add its own Ad-Blocker by default, so it can filter out bad ads on websites. That means, your Ad-blocking addons can go!

What kind of ads would Google consider bad?

Well, all kinds of ads categorized as “bad” by The Coalition of Better Ads. What are they?

Bad Ads On Mobile

  • Pop-up ads
  • Prestitial ads
  • Ads with density more than 30%
  • Flashing animated ads
  • Auto playing ads with sound
  • Prestitial ads with countdown
  • Full screen rollever ads
  • Large sticky ads

Bad Ads on Desktop

  • Pop-up ads
  • Auto playing video ads with sound
  • Prestitial ads with countdown
  • Large sticky ads

Basically, ads that deliver a bad user experience will be filtered out. I can’t help but ignore the fact that even some of the big sites that I regularly visit have some of the above mentioned ad formats. Wonder what they’re going to do with it.

Also, what happens to AdSense ads? My inclination is to believe that AdSense ads will be ok, as they are contextual and doesn’t deliver a bad experience.

But would the add-on have an option to filter out AdSense ads as well, if the user wished?

That is to be seen. What do you think?

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