Google’s Own Ad-Blocker Coming in Feb ’18 – Will Block Bad Ads on Chrome!


Google Chrome Ad Blocker

Turns out, Ad blockers will be a default feature on Google Chrome, starting this new year.

By Feb ’18, Google Chrome will add its own Ad-Blocker by default, so it can filter out bad ads on websites. That means, your Ad-blocking addons can go!

What kind of ads would Google consider bad?

Well, all kinds of ads categorized as “bad” by The Coalition of Better Ads. What are they?

Bad Ads On Mobile

  • Pop-up ads
  • Prestitial ads
  • Ads with density more than 30%
  • Flashing animated ads
  • Auto playing ads with sound
  • Prestitial ads with countdown
  • Full screen rollever ads
  • Large sticky ads

Bad Ads on Desktop

  • Pop-up ads
  • Auto playing video ads with sound
  • Prestitial ads with countdown
  • Large sticky ads

Basically, ads that deliver a bad user experience will be filtered out. I can’t help but ignore the fact that even some of the big sites that I regularly visit have some of the above mentioned ad formats. Wonder what they’re going to do with it.

Also, what happens to AdSense ads? My inclination is to believe that AdSense ads will be ok, as they are contextual and doesn’t deliver a bad experience.

But would the add-on have an option to filter out AdSense ads as well, if the user wished?

That is to be seen. What do you think?

Source

Here’s the Ferrari of WordPress themes!

Split testing

Super fast load time, drag and drop building, 24+ premium features!

Check it out!


Like it? Share with your friends!

0
Mani Karthik

I can talk about Marketing and SEO all day long. Passionate about blogging, SEO & Online marketing. Perpetual learner.