SEO
Learn SEO tips from experts who’ve done it already.
Search Engine Updates: October 7 – 14
This article was updated on August 6th, 2020 at 05:58 am So, here is a round up of all search activities and major updates from the search engine world for the week of October 7 – 14, 2012. Google rolled out mod_pagespeed – takes it out of beta. Google wants every webmaster to speed up their pages. We’ve seen instances where Google [...]
What does an ideal search team structure look like?
This article was updated on August 6th, 2020 at 05:58 amSearch Engine Optimization teams are not even a viable concept in many small business companies. Heck, some folks even consider SEO and SEM to be a one man job. Well, it all depends on how important search is to your business, how they play a part in the marketing mix and how [...]
How Quora Escapes Google Penalty with Cloaking
This article was updated on August 6th, 2020 at 05:58 amCloaking refers to the practice of presenting different content or URLs to human users and search engines. And Google strongly disapproves it. But Quora, still manages to get away with it. How? How Quora cloaks content So, here’s how it is. If you’re on Quora, sign off. [...]
How SEOs Can Help Google And Vice Versa
This article was updated on August 6th, 2020 at 05:58 amSEOs are often (very often) seen as spammers – greedy webmaster folks trying shady things to make “their” website rank higher on Google for lucrative high volume search keywords. While this sounds bad, its as real as it is. Most SEOs are often focused on just one thing – getting [...]
Do More Things With Google’s Rich Snippet Testing Tool
This article was updated on August 6th, 2020 at 05:58 amGoogle just revamped the Rich Snippet Testing tool today (available within Google Webmasters Tool and public here) with a load of new functions and snippet data – the tool is now called “Structured Data Testing Tool”. Rich snippets have come a long way from ratings [...]
Google Introduces News Keywords MetaTag
This article was updated on August 6th, 2020 at 05:58 amWebsites that are already into Google News, will now get one more tool to tweak up their content relevancy. With a “News Meta Keywords Tag”. Like the name suggests, Meta News Keyword is a slightly altered version of the good old meta keywords tag. A meta tag for news [...]
How To Change Domain Names Without Losing SEO Ranks
This article was updated on August 6th, 2020 at 05:58 amChanging from one domain to another can be one of the most trickiest things to do. Forget SEO, giving your existing traffic, the same, seamless user experience is in itself a great effort. To make things worse, you have SEO issues – here’s a check list of how to change domain names [...]
4 SEO Factors that’ll Get Your Website Better Authority
This article was updated on August 6th, 2020 at 05:58 amPost the Penguin, Panda updates, we’ve seen a visible inclination among search engines to move towards website authority and give preference in contextual ways, where ever possible to websites with a better authority. Website authority was pretty much a vague term back in 2011, with [...]
The Magic Metric That Can Make Or Break SEO Strategies
This article was updated on August 6th, 2020 at 05:58 amSEO is often measured by two metrics. Rank or traffic. Either ways, there are fancy charts. Let’s see how to make sense of them. Designing an SEO strategy, the first question one should ask is – “Why does your website exist?”. If you have a blurred answer, you probably shouldn’t go [...]
Google Index Status shows all the information Google knows about your site
This article was updated on August 6th, 2020 at 05:58 amGoogle recently introduced a new tool to its Webmaster’s console – the Google Index Status. This is a new menu item under the Health menu within Webmaster’s Tool. Clicking on the menu unfolds a goldmine of information regarding your website, that Google has. This [...]