Did you know that bounce rates within the range of 26% to 40 % is considered excellent, 41% to 55% roughly average, while that lying between 56% to 70% is higher than average? But once you have a bounce rate of over 70%, it is time you do something about it. This is not a good sign.
Web analytics guru, Avinash Kaushik, in a video featured on BLUE COROMA, defines bounce as, “I came; I puked, and I left.” As explained by Google Analytics, Bounce Rate is the percentage of bounced visits, which is the number of visits in which the person left the website from its landing page, without browsing any further. Which webmaster would want this for their site? Factors like slow load times and unattractive web design play a crucial role in increasing bounce rate.
The good news is that there are some simple plugins that can help you reduce this rate.
Average bounce rates for different kinds of sites and devices
WordPress Plugins to Reduce Bounce Rates
Here are the best WordPress plugins to reduce bounce rates on your blog.
1. Speed Booster Pack
If your website is taking ages to load, don’t expect your visitors to sit and stare at the screen. Using lightweight, frequently-updated WordPress plugins like Speed Booster Pack can improve your website’s loading speed and keep your visitors engaged.
After a visitor has read your blog, can they find something else to read? If not, a high bounce rate is a no brainer. However, this issue can easily be taken care of if the user is exposed to a list of “related posts” or “other popular posts,” by means of
a WordPress plugin called YARPP. The plugin uses an advanced algorithm to pick related posts, which fosters greater user engagement and hence a lower bounce rate.
3. Broken Link Checker
How do you think a user will react when they click on a link but end up with “404 page not found” error? Broken links can annoy a user and create a bad user experience. A plugin like Broken Link Checker can help you check your WordPress site for broken links and fix them.
4. Yoast SEO
Do you want more traffic to your site? Yoast SEO can add specific functionality to your website that will help you improve your position in the organic search results.
5. Mobile Smart
Nowadays, internet users are increasingly using their smartphones to access websites. Therefore, a non-mobile friendly site can increase the bounce rate. Mobile Smart lets you switch your theme to a mobile-ready theme if a mobile device is detected.
Optimizing your images in WordPress can have a huge impact on bounce rate. If you want to make the pages load faster, you need to reduce image file sizes before publishing them, which will reduce the strain placed on the server. This is exactly what Optimus will do for you.
TinyPNG is another great WordPress plugin that reduces image size and compresses images before upload. It can compress JPEG images as well. The plugin works by stripping images of all irrelevant information, which dramatically reduces the file size and results in faster loading time. However, you need to stay ready for the loss of some image quality, which fortunately is not that noticeable.
8. W3 Total Cache
It is evident that page speed is highly important for the user experience. W3 Total Cache is a caching plugin that improves the user experience of a WordPress site by improving server performance, caching every aspect of your site, reducing the load time.
In 2018, one of the biggest factors that affect SEO is better user experience. Reducing bounce rates is one strong signal to improve user experience on your website. Try out the above plugins and let me know how it goes.
P.S – We’ll be talking a lot about improving user experience and page load times in this series. Don’t forget to subscribe!