This was way long over due. The rumors about Google bringing about a tool within the Webmaster’s Central console to filter out negative backlinks from your backlink profile is now live. This tool will be a good bounce back tool for many SEOs who are fighting their way back from the Penguin update, where many websites got penalized for aggressive/over optimized backlinks. Recently, I worked on an Enterprise website where it had received penalties for over optimization of backlinks and dropped Read full article [...]
So, last day I was revisiting some of the old posts on my old blog and came across an interesting search phrase in the referral stats – “SEO Guru”. Apparently, one of my old blog posts from 2009 had been ranking No.1 on Google for the term. Sweet! (External Google Search Link ) But what got me interesting is that, this was a post I made back in 2009 with no optimization what so ever (traditional old school SEO that is). It was a resource list post with just minimal written content. In fact, Read full article [...]
So, here is a round up of all search activities and major updates from the search engine world for the week of October 7 – 14, 2012.
Google rolled out mod_pagespeed – takes it out of beta.
Google wants every webmaster to speed up their pages. We’ve seen instances where Google search team had mentioned it casually and otherwise (2010 – Site speed as ranking factor). In its efforts to help webmasters measure and speed up their page load times, Google rolled out mod_pagespeed tool last week.
Google Read full article [...]
Search Engine Optimization teams are not even a viable concept in many small business companies. Heck, some folks even consider SEO and SEM to be a one man job. Well, it all depends on how important search is to your business, how they play a part in the marketing mix and how scalable the strategy is.
Some folks, to whom search is an important factor in their marketing mix, who understand the functions of search, usually go for full fledged teams, to ensure focus and efficiency in their efforts.
This Read full article [...]
Cloaking refers to the practice of presenting different content or URLs to human users and search engines. And Google strongly disapproves it. But Quora, still manages to get away with it. How?
How Quora cloaks content
So, here's how it is. If you're on Quora, sign off. search for "Google+: Was Google Me a fake rumor", the first result should be from Quora leading to this URL (External Link).
You would see on the page that most part of the answer is blurred out.
However, for logged in Read full article [...]
SEOs are often (very often) seen as spammers – greedy webmaster folks trying shady things to make “their” website rank higher on Google for lucrative high volume search keywords. While this sounds bad, its as real as it is. Most SEOs are often focused on just one thing – getting their site to higher ranks. That’s what they’re paid for and that’s what they do for themselves. I was talking to an SEO from an accomplished “search engine” based job portal and it struck me when he said Read full article [...]
Google just revamped the Rich Snippet Testing tool today (available within Google Webmasters Tool and public here) with a load of new functions and snippet data - the tool is now called "Structured Data Testing Tool".
Rich snippets have come a long way from ratings to maps to authorships. It this is one of the areas Google has been consistently improving up on.
The Structured Data Testing tool can now preview and test how your website will look like on Google for the following rich snippet/ Read full article [...]
Websites that are already into Google News, will now get one more tool to tweak up their content relevancy. With a "News Meta Keywords Tag".
Like the name suggests, Meta News Keyword is a slightly altered version of the good old meta keywords tag.
A meta tag for news websites by which webmasters can tell Google what the content of the website or news article is all about.
But wait, I thought Google bots have grown clever enough to figure out the content relevancy part on their own. And didn't Read full article [...]
Changing from one domain to another can be one of the most trickiest things to do. Forget SEO, giving your existing traffic, the same, seamless user experience is in itself a great effort. To make things worse, you have SEO issues – here’s a check list of how to change domain names without losing SEO ranks. Think SEO first, everything else second. The gravest mistake people make while changing domains, is not to take SEO into consideration first. Think SEO first, because after you have Read full article [...]
Post the Penguin, Panda updates, we’ve seen a visible inclination among search engines to move towards website authority and give preference in contextual ways, where ever possible to websites with a better authority. Website authority was pretty much a vague term back in 2011, with only metrics like Google Page Rank or MozRank to prove or calculate a website’s authority. Neither of them were visible contributors to search page results, however. But today, we have more than one measurable Read full article [...]
