SEO is often measured by two metrics. Rank or traffic. Either ways, there are fancy charts. Let’s see how to make sense of them.
Designing an SEO strategy, the first question one should ask is – “Why does your website exist?”.
If you have a blurred answer, you probably shouldn’t go for SEO. Rather try to get solid, clear answers on what the purpose of your website is.
SEO is not magic. It is only a connecting metric between to important points. One, your website objective and two, Read full article [...]
Google recently introduced a new tool to its Webmaster's console - the Google Index Status. This is a new menu item under the Health menu within Webmaster's Tool. Clicking on the menu unfolds a goldmine of information regarding your website, that Google has.
This is a tool that reveals all the page index status information - which means it tells you how many pages Google has indexed from within your website in a historical pattern. Clicking on the Advanced tab gives you even more detailed information Read full article [...]
With the Google Penguin update, there’s a lot of commotion among webmasters. Many folks have reported quick spike in traffic while some, who have been safe all through the Panda updates earlier, reported lower traffic. As always, it’s a bit immature to make a judgment too early, as the update is only gradually rolling out. However, I think this is an update which gives webmasters a very strong message unlike any earlier ones, and SEOs are doing all that they can to make sure their site is alright.
One Read full article [...]
We’ve all come across it. You click on a very reputed site’s link from Google results and while at the site, before the actual content the ad pops up (actually fills up) and you got to click some tiny “x” somewhere there to move further ahead that it almost becomes a mini game in itself.
So, there are technically two parts to the whole process soon after the click. One – the game (err.. the Ad) and then the clicking part which takes you to the actual content.
Typically, from examples Read full article [...]
Using Google Analytics to analyze your SEO performance is probably the most easy and significant way to evaluate your SEO efforts. With an overwhelming amount of data flowing through the backlink channels and pages, its tough but inevitable to measure every little detail of things like where most referrals come from, which backlink sent you the most conversions, which link building campaign gave you the most organic traffic etc.
I make it a point to note down and record every small change I make Read full article [...]
Google’s snippets got updated recently mainly for product listings. For sites like Ebay where there are products listed, users were able to see certain product factors like rating (seen with stars) earlier. Now, the update will let users see more information on the product like cost, number of votes, recommendations etc. Also product rich snippets are now available for everyone. The rich snippets testing tool also supports HTML input now. So you can test their HTML source without having to publish Read full article [...]
So, looks like Google is preparing itself for a brand new update to its search, one of the biggest over so far. Google Engineer Matt Cutts has already hinted that they are cracking down on low quality websites that re “over-optimized”. Combine that with the new search update and there is enough reason for us to get worried. First, as with any Google update, there will be be a lot of collateral damage. We will only come to know about it only when its live, as the whole process is automated. Worries Read full article [...]
A sudden rank drop on Google and being clueless as to what happened - is probably the worst nightmare for a webmaster. Unfortunately, it looks like that these days, a lot of such cases are popping up.
Why do sudden rank drops on Google happen and what can be done suddenly to fix the problem? While the problem itself looks huge and makes you want to take a bullet in your head, it might after all be “fixable”, if you know how to deal with it that is.
Let’s see.
Why do websites lose their Read full article [...]
So, the new buzz in SEO town is that, Google might soon be launching (or probably already launched) an update that will soon crack down “over optimized” websites from the web index. (Source: Search Engine Land)
What is “Over optimization”?
Well, as obvious as it sounds, websites that are extremely SEO friendly. Unnaturally, SEO friendly, let’s say.
As always, Google is keeping it vague this time too. Although Matt Cutts has hinted that they are trying to level the ground trying Read full article [...]
