Here’s everything that will make your site first on Google search!


Not even Google engineers can pin point what factors affect a website’s ranks on search engines. We have clues for sure, but a definite list of factors? Not quite. Google Engineers have time and again mentioned that the factors are mostly outcome of machine learning and algorithm updates which happen almost every time on Google. Sometime minor, sometimes major. We don’t know them entirely.

However, SEOs have pretty much a good understanding of the factors Google looks in a website, that helps it decide whether to rank (or not) a website on the result pages. Here is a comprehensive, yet exhaustive list of all the factors that Google looks for in a website.

You might want to get a cup of coffee before diving in.

Thanks to GetElastic for putting this up.

Google Search Ranking Factors

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Mani Karthik

I can talk about Marketing and SEO all day long. Passionate about blogging, SEO & Online marketing. Perpetual learner.

Comments 5

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  1. I appreciate the time and effort it took to make a nice infographic but there are several errors there and quite a few factors seem duplicate or just added to beef up the content.

    Wrong descriptions:
    Duplicate content on-site
    Blocked sites
    Time on site
    Number of RSS Subscribers

    Some questionable factors:
    Keyword in desc.: I don’t think anybody considers it an “important relevancy signal” besides a way to improve SERP CTR
    Google Sandbox a Google Dance in 2014? Are you sure?