Are we feeling Social Media Fatigue? How to Bounce Back
These days, with an overwhelming number of social networks that we’re on, social media fatigue is probably a bi-product and nothing to be worried about. Interestingly, not everyone complains of fatigue. I know for a fact that my 20 year old cousin won’t complain, like my 40 year old aunt. A lot of things like age, background, expert level [...]
How to create an Editorial Calendar for Social Media
Creating an editorial calendar is probably the first step in planning your content marketing mix. An easy task, we all skip just because it takes time to plan well. Planning is really important in social media marketing but [...]
What’s up with Google’s new update?
So, looks like Google is preparing itself for a brand new update to its search, one of the biggest over so far. Google Engineer Matt Cutts has already hinted that they are cracking down on low quality websites that re “over-optimized”. Combine that with the new search update and there is enough reason for us to get worried. First, as with [...]
Sudden drop in google ranks: why & how to get help
A sudden rank drop on Google and being clueless as to what happened – is probably the worst nightmare for a webmaster. Unfortunately, it looks like that these days, a lot of such cases are popping up. Why do sudden rank drops on Google happen and what can be done suddenly to fix the problem? While the problem itself looks huge and makes [...]
Tips to reduce AdWords campaign costs
Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step. Let’s take a look at the tips you can employ [...]
Google might penalize websites for Over Optimization
So, the new buzz in SEO town is that, Google might soon be launching (or probably already launched) an update that will soon crack down “over optimized” websites from the web index. (Source: Search Engine Land) What is “Over optimization”? Well, as obvious as it sounds, websites that are extremely SEO friendly. Unnaturally, SEO friendly, [...]
The potential to make a better brand with facebook
If you haven’t integrated Facebook yet on your website, I can challenge you that you are missing out on valuable traffic. Period. But different to popular belief, Facebook is not just about social plugins or comment integration. The true potential of Facebook is its people, and those who made it big so far, have realized it. Others, [...]