15 Valuable SEO Strategies for E-Commerce Websites

Business on internet means being optimized to search engines and social networking. Any business online cannot survive without one of the two. How can you even dream of selling your products by setting up an online store without people being able to find it? In-order to get more traffic and having potential customers visit your ecommerce site, search engines must rank you on top of your competitors so that your site is seen on the search results. For all this to happen and for you to succeed in your business online, you ought to be SEO monster and grab the opportunities.

Here are some great tips from ecommerce experts and SEO thought leaders:

1. Neil Patel gives the ultimate guide to SEO for ecommerce websites

First of all research and find relevant keywords for your homepage and other product pages. Including blog on your main website can help you capitalize on long tail keywords. Research on your competitors strategy for their target keywords, their link roots, their site architecture, etc.

2. Angie Schottmuller talks about “Triangle of content relevance strategy”

A smart suggestion on content strategy by Angie, e-commerce expert, who tips on building content over the triangle of relevance. The three angles on which you need to concentrate are: Business Objective, User Interest and Time Significance.

3. Guy Kawasaki on ‘Doing things serially”

This one is not a special advice for e commerce site but it is implied to every type of site and business owners. Guy doesn’t talk about SEO explicitly but yes I draw this conclusion! The thing is, you cannot do your SEO optimization after you build your ecommerce website but optimization should go hand in hand with the site development.

4. Kevin Eichelberger says, optimization should be integrated into development

Be clear with your initial goals so that every change to the design or functionality in future can be validated. Having a testing and measurement strategy for every change will ensure that optimization is part of the developmental process.

5. Mark Hayes on image optimization for ecommerce websites

Mark, honoured as e commerce Fuel’s “Top 9 e commerce experts”, feels the need to optimize product images with relevant keywords into ALT tags so that you are ready for image search trend.

6. Matt Cutts on e commerce sites with no rich content

Matt suggests webmasters and business owners of retail websites with no real content and products to drop the idea of having that site in first place!

7. Scott Fox on #1 Mistake e commerce websites make

Scott coaches you on the #1 mistake and asks the owners to concentrate more on demand rather than developing your strategies on supply.

8. Rob Snell’s take on SEO for ecommerce websites

Research and implication of relevant keywords and keyphrases is a top priority to generate leads and convert them into your customers. Make it a point to include the top converting web pages links on your homepage to get maximum benefits.

9. Grant Crowell feels the need for video SEO for product pages

Contextual keywords around the embedded videos, 1/1 rule i.e. one product video per one url is a good SEO practice and use a professional video hosting platform rather than YouTube so that you syndicate video to Google search with Google video sitemap.

10. As seen on AdRoll blog about the analytics usage

Collecting analytics data with the help of analytics tool is important so that you monitor your campaigns and their behaviour. By doing this you can target the ones which are working the best and do even better.

11. Pratik Dholakiya speaks about algorithm updates

Google updates like Panda can be a nightmare for ecommerce sites. Its best to shield guard your retail website from any updates. Do not use template product descriptions instead make unique product description for every product on web pages.

12. Trond Lyngbo on teamwork for better SEO

It is important for a ecommerce website designer, architect and SEO consultant to work from the beginning to get better results.

13. Rand Fishkin on what retailers don’t understand about SEO

Building a SEO friendly website is just the beginning but SEO is directly related to great content with quality and originality. The need of the hour in such sophisticated SEO era is to make more “holistic inbound marketing strategy”.

14. Tips given on Mozaik blog includes one for mobile compatibility

Seeing the future of ecommerce websites, it is said that “unique capabilities using their (shoppers) mobile devices apart from compatibility” is what is expected by the customers.

15. The CrazyEgg blog has 3 tips for homepage SEO

The three essentials for home-page optimization are Homepage Title tag, Homepage Meta tag and Homepage content.

Begin with a thorough analysis of your current SEO status and assess your site’s strengths and weaknesses. From thereon do what it takes to excel and compete for higher position in search results. Do not forget to take some professional help on this front.