Every day, millions of people search the internet on just about anything and everything. They are almost certain that they will find what they are looking for. The only way you can ensure that these consumers find you is to optimise your website. SEO guidelines are dynamic and this will leave you in the dark on where you are getting it all wrong.
Procrastinating on asking for help
It takes time to have good SEO but it does not take eons. If you do not see any tangible difference in six or so months then you need to consult with an expert. You need to constantly check to see if there is any effect on the website pages you are seeking to optimise. Remember that your clients are also checking the optimisation statistics and if they are not seeing any tangible results, they may very well terminate your services. You can check online to see the strategies used by reputable digital marketing companies offering SEO services to ensure tangible results are delivered within a reasonable time frame.
It is advisable to hire an SEO professional to manage your fundamental strategies on SEO. By opting to go solo, you may end up wasting hours of your time and with no positive results to show for it.
Repeatedly using the same strategies
If you are using the same strategies with no positive results then you may need to consider re-evaluating them. As mentioned earlier, SEO is very dynamic and it could be that you are using old strategies that are not effective.
Making improvements on SEO is a process that requires you to be meticulous. It is not a cost that you incur only once. You will need to be patient and persistent to the point where you are getting the results you want.
It is advisable to invest in analytics as well as in future plans. The digital world evolves continually and therefore, you will need to keep your fingers on its pulse in order to monitor new developments on SERPs optimisation guidelines.
Ignoring your faults
It is critical that you accept the mistakes you make while remembering that you are not to blame for all faults; the customer is not always right. Although you are a rookie, you have more SEO knowledge than your customer and are more objective on what needs fixing. Ensure that you constantly analyse the data while keeping your client always informed. If the figures are bad, you will need to find out why they are so; whether it’s a technical hitch on your end or a fault from the client’s end.
Focusing on less important areas
Taking the easy way may be quite tempting but not worthwhile in the long run. Your efforts should not be geared toward ranking pages with simple SEO keywords that have no contribution to substantial revenue in comparison to other keywords’ potential to grow revenue.
You will be in a more advantaged position when you do your research well and use target keywords and non-targeted keywords that have the potential of yielding a larger ROI. Remember too that it is more than just researching on the right keywords. By optimising your social media profiles, you can create more backlinks as well as an awareness that can positively impact your rankings. You will also need to optimise pages, improve site speed and security, write detailed descriptions, improve images, as well as improve your website for mobile devices.
Author: This article is contributed by Joe Ryan from Quantum – An SEO agency in Sydney.