Every site that wants people to view their content, utilize their services, or buy their products needs marketing of some kind. Otherwise, how will people ever know you have something to offer? The word mostly evokes thoughts of advertising like banner ads, email lists, or even telemarketer calls. Unfortunately, people are mostly numb to overt advertisement these days. They’ve just seen so much of it, that the banner ads are never clicked, commercials are fast-forwarded, and telemarketers might even have callers just hang up on them before the initial pitch is finished. Inbound marketing is a subtler approach, one that […]

Inbound marketers don’t share different things, they share things differently. 1. Keep track of what’s going on around you Trend spotting is not easy. Especially considering the large volume of information around us. But there are places where you can go to. Like Growthhackers.com or Inbound.org, which are active communities that share amazing information on everything online marketing. 2. Build new relationships People are always looking at opportunities to find value in whatever they engage in. Being a island will get you nowhere. Instead, build relationships, both online and offline. Retweet people, share content, attribute the source, call up new people, […]

Your analytics toolkit needs to fulfill 5 essential roles: web analytics, social tracking, call tracking, mobile tracking, and content tracking. If you fulfill these five functions, you can be assured that you’ve got a complete picture of your results and will have the information you need to fine-tune your efforts. Apps For Web Analytics & Tracking This is the most basic tool in your analytics arsenal. You need to be able to have a complete picture of your web traffic. You need to know where your traffic comes from, how people navigate your site, and how well you’re converting visitors […]