Keyword research is the first step to building an efficient search strategy. SEO or SEM, keyword research lays the basic foundation to all your online marketing efforts. If you go wrong with it, a whole lot of time is sure to go wasted! While there are many keyword research tools, small and big available today, [...]

If you’re managing an e-commerce engine or anything similar to a web based online signup/conversion driving site, then I bet you’re dealing with at least a couple of javascript codes in your templates. While each code stand for a different purpose, integrating them seamlessly to one single dashboard is often a pain point. I for [...]

If you’re in to PPC, I’m sure you would’ve come across situations where no matter what Ad text you try, the CTR just sits there, no traction, no improvements what so ever, and you think, what now? Better performance or better CTR? Better CTRs doesn’t always mean success though, it depends on what campaign you’re [...]

No really. Matt Cutts tweeted about this “special” video today for Christmas and boy, what a surprise! He turns in to a dinosaur and.. and….wait, you got to watch it. Here. By the way, did you notice those Google T-Shirts?

This Christmas, Google’s special doodle has been controversial than usual. First look, there is nothing wrong with the doodle. Clicking on it will take you to a google search for “Happy Holidays”. Earlier through the years, Google had been mentioning “Happy Christmas” as opposed to “Happy Holidays”. There are discussions going on on prominent forums [...]

SEOs are frowned upon. Admit it. Though Search Engine Optimization is a reputed profession, many a times, SEOs are seen as trouble makers, sometimes even within organizations. Not trying to generalize,but some of it is based on my personal observations, and some from the industry. Obviously, SEOs are entirely responsible for this. Engaging in black [...]

Social Media has come a long way. From the days of tweetcasts to blogger outreaches and Klout, its been a long way. David Armano of Edelman Digital, has put together a great slide that extrapolates the social media trends of today to 2013. He speaks about interesting trends like social mobile collaboration, social commerce and [...]

Looks like there’s a significant amount of SEO seismic activity as we speak. Activity was noted couple of days back on December 5th, and today (December 11th, 2012) there is more. Mozcast details. SERPs details. Also, there’s activity reported in Web Master World forums. If these reported activities turns out real, this might be the [...]

SEO was always intended for Google. Bing and Yahoo always followed suit. If it was good for Google, it was ok with Bing and Yahoo. Why? Because there were very little efforts from Bing and Yahoo regarding how to optimize websites for better search results and relevancy. There were even lesser information regarding how Bing [...]

Search is evolving, no doubt. New formulas, rules and updates are in place every week or so both in SEO and SEM. 2012 saw a lot of changes and updates. 2013 is definitely going to be a new learning experience for search marketing folks. Though, we cannot predict or project the future, there are certain [...]