Please keep the number of 404 errors and broken links on your site to the minimum, or none if possible, says Google. The basic idea is to help the robots index content more efficiently from websites and help index relevant information. Both you and me would have number of 404 errors on your blogs and websites, now in order to align yourself more towards the league of good guys who follow the standard guidelines, let’s see how we can detect and avoid the number of broken links on a website. Making use of Google Continue Reading…

The Google webmasters folks have put up a good video giving us information on the right way to get a brand new site indexed on Google. According to Google, here are the steps you have to go through to ensure a brand new site is getting indexed on Google. Submit to Google at www.google.com/addurl.html Acquire relevant links from other sites that are already established Submit an XML sitemap Use a robots.txt or noindex meta tags to exclude pages from being indexed by Google. Continue Reading…

Alright, this is for all those who are complaining of low traffic and bleak revenues from their websites and will do anything to get the top three ranks for their keywords. Read on… Well, somehow most of us have the “notion” that SEO is all about getting top ranks for the first three/five keywords for their websites. And we all know about – a) Keyword Research Tools b) Keyword Analysis c) Keyword Competition d) Keyword profiling and all that ! Also, we’ve done all that we can to get that numero uno position for “the keyword”. Well, Continue Reading…

Thanks for all your feedback, I’ve tried to implement most of them. There were thoughts and ideas from all sides including readers and my clients, some of them contradicting and some very sensible. I’ve tried to put together a clean, easy to read design, while keeping the basic layout as the old one. There are changes though, on the interface as well as layout. I’ve tried to reduce clutter and have used more space that was un-utilized, at the same time following the trends and industry standards. Visually, I think it’s a good design now, Continue Reading…

Dinu, a fellow blogger from Cochin is pretty impressed with Amy Mahon’s  wordpress theme over here, and was wondering what’s that funky text doing at the post titles ? Watch closely and you’ll find that the post titles are replaced with cool text effects rather than the plain text. Right click on the title and you’ll find that it’s an image instead of text. Well, this can be accomplished by using the Wordpress plugin called “Facelift Image Replacement” or FLIR. Here’s what the plugin does. The plugin re-generates Continue Reading…

One way to increase the page views and user participation on your wordpress blog is to introduce a discussion board. Of course, you should have a good reader base for the discussion board to function well. And there are theories that a discussion board will take the limelight from the blog and that it could harm your reader base. I think it might be a good idea to add a forum/discussion board to your blog, - if the topic of your blog is “discussion based” and - if there are lot of people asking questions Continue Reading…

I mean it. Really. Vanessa Fox (ex-googler) explains why there are two Page Ranks, and why the real page rank is not what you see on the toolbar, and why the toolbar PR is irrelevant at least when calculating your SERPs positions. The two pageranks are - 1 – The toolbar PR (what you and me are allowed to see) and 2 – The internal Google PR (which seems to be more a mystery) Okay, I know that both you and Continue Reading…

High traffic keywords are always an addiction. Write a good, optimized copy targeting the high traffic keywords and sit back enjoy the traffic coming in. But it’s also a fact that many of us don’t prefer to write content for the spiders, rather write for the users. I mean, how often can you write copies calculating the keyword density metrics (although they are irrelevant these days) ? It’s so boring. But there is a work around to this. Write genuine articles for the users, but at the same time target the search engines and the high traffic Continue Reading…

It’s always good to brush up your basics, even if you know it all, check it just for fun, and sometimes you may discover something new, if not, it’s just that – a cross check. Today, the folks at Google have gathered up some information for us on what are technically – incoming links/inbound links – internal links and – outbound/external links. Very clear information put up there. Hey still thinking this is not for you ? Okay, what is an “inbound link?” If you are taking more than half of a Continue Reading…

And it’s a guarantee. You have three months time (assumption), implement these and get ready to shed those green points. (Caution: This is for the adventurous at heart, and the steps suggested are “implement-able” at your own risk.) Copy paste content from other blogs and websites. Edit words like is, was and the, with suitable replacements and re publish the “refurbished” contents. Buy links from text link brokers. Not many, a few will do. Go to a public forum and advertise Continue Reading…