Creating an editorial calendar is probably the first step in planning your content marketing mix. An easy task, we all skip just because it takes time to plan well.
Planning is really important in social media marketing but I’m personally not a fan of going according to plans. Planning is good but you got to improvise on it based on trends and circumstances, or it gets stale. One could plan one year ahead, but there should also be space for improvisation.
Well, the amazing folks at Distilled, Read full article [...]
So, looks like Google is preparing itself for a brand new update to its search, one of the biggest over so far. Google Engineer Matt Cutts has already hinted that they are cracking down on low quality websites that re “over-optimized”. Combine that with the new search update and there is enough reason for us to get worried. First, as with any Google update, there will be be a lot of collateral damage. We will only come to know about it only when its live, as the whole process is automated. Worries Read full article [...]
A sudden rank drop on Google and being clueless as to what happened - is probably the worst nightmare for a webmaster. Unfortunately, it looks like that these days, a lot of such cases are popping up.
Why do sudden rank drops on Google happen and what can be done suddenly to fix the problem? While the problem itself looks huge and makes you want to take a bullet in your head, it might after all be “fixable”, if you know how to deal with it that is.
Let’s see.
Why do websites lose their Read full article [...]
Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step. Let’s take a look at the tips you can employ to reduce the average CPA in any AdWords campaign. 1. Reduce the landing page load time So, landing pages are the focus here. Making sure they are technically Read full article [...]
So, the new buzz in SEO town is that, Google might soon be launching (or probably already launched) an update that will soon crack down “over optimized” websites from the web index. (Source: Search Engine Land)
What is “Over optimization”?
Well, as obvious as it sounds, websites that are extremely SEO friendly. Unnaturally, SEO friendly, let’s say.
As always, Google is keeping it vague this time too. Although Matt Cutts has hinted that they are trying to level the ground trying Read full article [...]
If you haven't integrated Facebook yet on your website, I can challenge you that you are missing out on valuable traffic. Period. But different to popular belief, Facebook is not just about social plugins or comment integration. The true potential of Facebook is its people, and those who made it big so far, have realized it. Others, are on the way.
Facebook may be criticized for its traffic value and “professionalism quotient” but it’s a reality that there is no other social media catalyst Read full article [...]
