Build PLugin Free Web Based Games with HTML5

- - Technology News
MicroSoft is keen on encouraging game developers to got the plugin free, HTML5 way, and it’s a good move as well. Recently, they revealed the new website that will help developers build HTML5 based games. According to MS, With the release of Internet Explorer 10 Platform Preview 5 for Windows 8 Consumer Preview, it’s never been easier to build sites that work well in all modern browsers. The web continues to evolve and IE10 PP5 supports 33 new HTML5 & CSS3 site-ready web standards – Read full article [...]

Google gears up in Mobile Payments

- - Technology News
In a step that looks like a signal to a major technological advancement in mobile payments technology, Google acquires another major payment technology company TxVia. TxVia is a technology pioneer that offers a fast, flexible and highly reliable payments platform. Their technology, at some point will be integrated with Google Wallet, I assume. Since 2008, TxVia has supported the management of more than 100 million accounts with Google Wallet already. They’ve partnered with the industry’s Read full article [...]

How Steve makes $1000 A day from Pinterest

Steve is a spammer.He makes $1000  a day on Pinterest. And he’s proud about it. According to him, Pinterest is the easiest to spam social network today, so much that they are doing almost nothing to “catch” his multiple spam bot accounts in there. His source of income? Amazon affiliates. So, what’s the story all about? Steve started the whole deal on Feb 20th, when Pinterest used to use a script called Skimlinks. What this did was when anything was pinned that had any type of affiliate Read full article [...]

Are we feeling Social Media Fatigue? How to Bounce Back

- - Social Media
These days, with an overwhelming number of social networks that we’re on, social media fatigue is probably a bi-product and nothing to be worried about. Interestingly, not everyone complains of fatigue. I know for a fact that my 20 year old cousin won’t complain, like my 40 year old aunt. A lot of things like age, background, expert level etc should go into the mix for genuinely counting what a “fatigue” really is but I’m sure you’d all agree that we’ve come across it sometime or the Read full article [...]

How to create an Editorial Calendar for Social Media

- - Social Media
Creating an editorial calendar is probably the first step in planning your content marketing mix. An easy task, we all skip just because it takes time to plan well. Planning is really important in social media marketing but I’m personally not a fan of going according to plans. Planning is good but you got to improvise on it based on trends and circumstances, or it gets stale. One could plan one year ahead, but there should also be space for improvisation. Well, the amazing folks at Distilled, Read full article [...]

What’s up with Google’s new update?

- - SEO News
So, looks like Google is preparing itself for a brand new update to its search, one of the biggest over so far. Google Engineer Matt Cutts has already hinted that they are cracking down on low quality websites that re “over-optimized”. Combine that with the new search update and there is enough reason for us to get worried. First, as with any Google update, there will be be a lot of collateral damage. We will only come to know about it only when its live, as the whole process is automated. Worries Read full article [...]

Sudden drop in google ranks: why & how to get help

- - SEO
A sudden rank drop on Google and being clueless as to what happened - is probably the worst nightmare for a webmaster. Unfortunately, it looks like that these days, a lot of such cases are popping up. Why do sudden rank drops on Google happen and what can be done suddenly to fix the problem? While the problem itself looks huge and makes you want to take a bullet in your head, it might after all be “fixable”, if you know how to deal with it that is. Let’s see. Why do websites lose their Read full article [...]

Tips to reduce AdWords campaign costs

- - AdWords
Cost Per Acquisitions (CPA) and Cost Per Clicks (CPC’s) are probably the most trickiest of the targets in PPC campaigns. Getting a low CPA requires lot of research and testing over time and the techniques differ from campaign to campaign, however, getting the basics right is the first step. Let’s take a look at the tips you can employ to reduce the average CPA in any AdWords campaign. 1. Reduce the landing page load time So, landing pages are the focus here. Making sure they are technically Read full article [...]

Google might penalize websites for Over Optimization

- - SEO News
So, the new buzz in SEO town is that, Google might soon be launching (or probably already launched) an update that will soon crack down “over optimized” websites from the web index. (Source: Search Engine Land) What is “Over optimization”? Well, as obvious as it sounds, websites that are extremely SEO friendly. Unnaturally, SEO friendly, let’s say. As always, Google is keeping it vague this time too. Although Matt Cutts has hinted that they are trying to level the ground trying Read full article [...]

The potential to make a better brand with facebook

- - Facebook Marketing
If you haven't integrated Facebook yet on your website, I can challenge you that you are missing out on valuable traffic. Period. But different to popular belief, Facebook is not just about social plugins or comment integration. The true potential of Facebook is its people, and those who made it big so far, have realized it. Others, are on the way. Facebook may be criticized for its traffic value and “professionalism quotient” but it’s a reality that there is no other social media catalyst Read full article [...]